05 December 2019 | Volume 9 Issue No:55   Facebook Twitter YouTube YouTube
MAM | Marketing
SRAX BIGtoken is empowering people to own their digital data
The new-age customer is getting smarter. S/he knows the value of their digital data and how it is being used to serve the purpose of the biggest of the marketing giants. That time is not far when people will start demanding their data's worth legally.
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MAM | Media And Advertising
MS Dhoni, redBus urge people to take control of their bus journeys
redBus has launched a large scale, 360-degree integrated marketing campaign, featuring its brand ambassador, MS Dhoni, highlighting the conveniences and advantages of using the redBus platform, as opposed to traditional methods of bus ticketing. It emphatically urges people to avoid being puppets of unorganised ticketing methods and take control over their journeys with redBus.
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MAM | Marketing
Gaana enters Shows & Podcast Originals segment; aiming to host India's largest podcast library by FY21-end
India's largest music streaming app, Gaana has announced its first batch of platform-exclusive line-up of podcasts and shows, including 'Ummeed' with Zakir Khan, 'Confessions' with Sunny Leone and 'Life ki Ranneeti' with Rannvijay Singha that will go live on Gaana in Nov-Dec'19. These are a part of the brand's overarching vision to host the country's widest and most diverse range of original audio content by the end of FY 2021.
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  Television | TV Channels
  VOOT Kids partners with BBC Studios CBeebies
  iWorld | OTT
  Jiocinema to bring Sun NXT's South Indian blockbuster catalogue to Jio users
  Television | TV Channels
  &pictures' premieres 'Badla' on 7th December
  Television | TV Channels
  Gaana launches shows and podcasts in multiple languages
  Television | TV Channels
  COLORS 'WEAVES' with India for a stronger tomorrow
  MAM | Marketing
  One Take Media Co. (OTMC) Picks Rights for Boonie Bears: The Adventurers 2

Television | TV Channels

Endemol Shine Group appoints top screenwriter for 'The Ibis Trilogy'
iWorld | OTT
Netflix available in more than 300 mn pay-TV households
Television | TV Channels
Discovery Kids launches second edition of 'Little Singham Squad'
- Bajaj Finserv launches #LoanFlexibleHai campaign
- Mavyn appoints Arun Arora as director, strategy and communications
  Source: ET Brandequity
- Google co-founders step aside as Sundar Pichai takes helm of parent Alphabet
- Tata Tea celebrates true Tamil culture through new ad campaign
  Source: Live Mint
- Rahane, Shaw in Mumbai Ranji squad for Baroda game
  Source: BS
- Announcement: Roundtable on Online Content Regulation; Dec 13, 2019, Mumbai #Ad
  Source: Medianama
- Ad-hoc appointments suspended in DU: RJD MP airs concern in RS
  Source: Indian Express
- Anushka Sharma and Virat Kohli are reuniting onscreen once again and we can't keep calm
  Source: India TV News
- Unilever names Braams as new marketing head in expanded role
  Source: Reuters
- Affle drives a different path to mobile advertising
  Source: BT
- U.S. Ad Spending Will Rise 6% In 2019 On Political Surge, But TV Is "Soft," Report Finds

Source: Deadline

- Peloton holiday ad sparks heated debate on social media over body imagery

Source: CBS News

- Super Bowl Ads Sell Out Early For First Time in Five Years

Source: Variety

- Facebook expands its efforts against ad discrimination

Source: Tech Crunch

- AARP Distances Itself From Susan Collins Ad Touting The Group's Support

Source: Huffington Post

- Ad buyers look to positives in recent wave of UK newspaper consolidation

Source: Digiday

- Another Deliveroo TV ad banned for being misleading

Source: BBC

- FCC Seeks Input on Political Ad Disclosure Petition

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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