02 December 2019 | Volume 9 Issue No:52   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Kartik Vishwanathan moves to Mindshare China as investment strategy head
Mindshare India strategic initiatives and integration head Kartik Vishwanathan has been elevated as Mindshare China investment strategy head, according to sources close to the development.
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Television | TV Channels
BARC week 47: Vasline Intensive Care Lotion's position further improved
The Broadcast Audience Research Council of India (BARC) has released its data for top advertisers and brands for the period between 16 November and 22 November 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 47 of 2019.
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MAM | Marketing
Raymond mannequins "Out on traffic duty"
Showing solidarity with understaffed and overworked Bengaluru Traffic Police, Color Plus showrooms, from the house of Raymonds has come up with a unique in-store marketing activity in the city. The stores have been armoured with black displays instead of mannequins with a sign reading "Out on traffic duty, will be back soon."
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MAM | Media And Advertising
Star Sports launches 2nd TVC for the Paytm India vs West Indies T20 Trophy
Star Sports, India's leading sports broadcaster has launched the second television commercial for the Paytm India vs West Indies T20 Trophy. Before the first TVC that announced the #UnfriendshipDay campaign, Kieron Pollard and Rohit Sharma had declared war on Twitter. Ahead of the T20 matches, the battle heats up between the two friends who have turned into foes.
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  iWorld | OTT
  VOOT garners 7.5 billion minutes of watchtime in October
  Television | TV Channels
  Lex Sportel acquires broadcast rights of Hero I-League
  Television | TV Channels
  ZEE Hindustan - Now also in Tamil and Telugu
  Television | TV Channels
  LF presents MasterChef Australia season 8 now in hindi
  iWorld | OTT
  ZEE5 unveils their december - binge holidays calendar
  Television | TV Channels
  ShortsTV celebrates one year of bringing the best short films to India

iWorld | OTT

Reimagining SonyLIV: the story begins
Television | TV Channels
BARC week 47: Star Plus replaces Sony SAB as pay platform leader
iWorld | OTT
SPI International and DocuBay announces content distribution partnership
- Out of home advertising industry on the growth path
- HDFC AMC launches #KyaPlanHai campaign
  Source: ET Brandequity
- EU antitrust regulators are investigating Google's data collection
  Source: BS
- Indian Ad-age: How a jingle made Nirma sabki pasand!
  Source: Indian Express
- Government to set up panel to scrutinise ad claims
  Source: ET
- Hyderabad: Lollipop advertisement hoardings on medians pose accident risk
  Source: TOI
- Selena Gomez Stands On Books For Ad Campaign Photoshoot, Gets Savagely Trolled By Indians
  Source: India Times
- Google to let sites block personalised ads under California privacy law
  Source: Reuters
- Beer Ads Influence Underage Drinking, Says Study
  Source: News18
- An hour of advertising with... The Gate London's Jamie Elliott
- Ads We Like: Apple's holiday ad tells a gentle story of everyday creation and grief

Source: The Drum

- Black Friday 2019 ads become early Cyber Monday deals at Amazon, Costco, Walmart, Best Buy and Target

Source: Cnet

- Booker launches first 2020 digital campaign ad

Source: The Hill

- Ad buyers look to positives in recent wave of UK newspaper consolidation

Source: Digiday

- Super Bowl Ads Sell Out Early For First Time in Five Years

Source: Variety

- General election 2019: Facebook bans Tory ad over BBC footage

Source: BBC

- Comcast Cable's Effectv Ad Unit Launches Agency Mnemonic

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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