13 December 2019 | Volume 9 Issue No:61   Facebook Twitter YouTube YouTube
MAM | Marketing
Digital promotions & Kingfisher's popularity to lead Ultra Witbier in craft beer segment
Traditionally known to be a whiskey and rum market, India, in the past few years, has developed a fine taste for beers as well. They have started differentiating and accepting that beer, amongst the larger alco-beverage offerings, offers refreshment in a far more suitable manner across a larger number of occasions.
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MAM | Marketing
CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul
Pledging towards a healthier society, CenturyPly announced their digital campaign #HardcoreHappySoul on Facebook and Instagram. With this campaign, CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness by motivating them to take up a 10 days challenge and thus working towards a healthier society at large.
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MAM | Marketing
Myntra Launches Luxury Fashion brand, Pernia's POP-UP SHOP ahead of the wedding season
Myntra announces the launch of 'Pernia's POP-UP SHOP', the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of designer wear for women from over 25 leading Indian designers including Ritu Kumar, Masaba, Mandira Wirk and Namrata Joshipura among others.
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  Cable TV | LCO
  VBS 2019: Media industry leaders to discuss challenges facing the industry
  Television | TV Channels
  &TV presents life story of Babasaheb - 'Ek Mahanayak - Dr. B.R. Ambedkar'
  Television | TV Channels
  Star Movies premieres Bohemian Rhapsody on 15 Dec
  MAM | Media And Advertising
  CNBC-TV18's #CNBCTV18Tweetathon trends among 10 top twitter campaign
  Television | TV Channels
  Sony PIX introduces weekday multilingual slot 'Mind It!'
  MAM | Marketing
  Rahul Mehta joins Kaizzen as Chief Operating Officer

DTH | DTH Operator

Dish TV re-appoints Jawahar Goel as managing director
Television | TV Channels
DocuBay partners with smart TV solutions provider Zeasn
iWorld | OTT
ZEE5 partners with FreeCharge
- TV channels cautioned against content that is likely to incite violence
- Facebook delays naming oversight board members until 2020
  Source: ET
- Google, Facebook market power gets more scrutiny in Australia
- Audible ties up with celebs for new India-first service Audible Suno
  Source: Live Mint
- Asian Paints launches ad campaign for Ultima Protek conceptualised by Ogilvy
- First lady of Indian advertising Tara Sinha passes away
  Source: ET Brandequity
- Amul's new ad on onion price hike has a Hrithik Roshan twist. Internet is amused
  Source: India Today
- Salman Khan appointed as Pepsi's new brand ambassador
  Source: New Indian Express
- LaLiga appoints Rohit Sharma as first-ever brand ambassador in India
  Source: BS
- Amul does it again. Its new ad on onion price hike has the internet falling for it
  Source: India TV News
- Trump ramps up Facebook ads against impeachment 'WITCH HUNT'
  Source: Reuters
- Delhi University ad hoc teachers' protest point to a deep rot in our undergraduate system
  Source: The Print
- Hulu launches ad format to 'reward' binge watching
- The real impact of political ads on social media

Source: The Drum

- Maine man helps lonely duck with surprising dating ad
- Tim Hortons signs Wayne Gretzky for ad after 'Gretter' coffee video

Source: Fox Business

- 'Peloton wife' actress Monica Ruiz blames her face for the ad backlash

Source: CNN

- How parties used Facebook, Instagram and Google ads

Source: The Guardian

- Pandora launches interactive voice ads

Source: TC

- This Samsung ad is a deranged burst of meme energy

Source: The Verge

- Where Are The Most Relevant Holiday Ads On Social Media

Source: Forbes

- NBC sets TV ad attribution deal with TVSquared

Source: Fierce Video

- Firm Looks to Boost Social Media Political Ad Take

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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