12 December 2019 | Volume 9 Issue No:60   Facebook Twitter YouTube YouTube
MAM | Marketing
Detel becomes official gifting partner for 'MTV Beats Turns 3 Contest'
Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India's 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December.
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MAM | Media And Advertising
Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport
India's largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai. As per research commissioned by Times OOH, the average dwell time at Terminal 2 is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres.
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MAM | Marketing
Malabar Gold & Social Beat leverage Thumbstopper Videos to promote #MenInPlatinum collection
On the occasion of International Men's Day, Malabar Gold & Diamonds has collaborated with Social Beat, a leading digital marketing solutions company, to roll out a brand campaign to promote its 'Men in Platinum' collection. The campaign highlights the dismantling of gender roles and brings light to the men who are simply doing their best at being in their element. The campaign was launched with curated Instagram grids and engaging stories to get the conversation started.
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  Cable TV | LCO
  VBS 2019: Media industry leaders to discuss challenges facing the industry
  Television | TV Channels
  &TV presents life story of Babasaheb - 'Ek Mahanayak - Dr. B.R. Ambedkar'
  Television | TV Channels
  Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch
  Television | TV Channels
  COLORS brings back television's most popular, Naagin
  Television | TV Channels
  Shemaroo Entertainment launches ComiCon
  Television | TV Channels
  Zee Telugu to premiere 'Dhrusti' on 15 Dec

Television | TV Channels

BARC India appoints Mahendra Upadhyay as chief information officer
Cable TV | LCO
VBS 2019: Industry stalwarts discuss NTO second phase issues
Television | TV Channels
Music genre becomes top gainer in Chrome DM week 49
- MP Birla Cement launches new campaign 'Tajurbe ki taaqat' for its heritage brand Samrat
- New campaign by Ogilvy for MP Birla Cement tells the story of new India
  Source: ET Brandequity
- Publicis Groupe appoints Anupriya Acharya as CEO, South Asia
  Source: Live Mint
- Tara Sinha, first lady of Indian ads, dies at 87
  Source: TOI
- Salman Khan appointed as Pepsi's new brand ambassador
  Source: New Indian Express
- India set to be among top advertisement markets in 2019: GroupM and Zenith
  Source: BS
- How to remove ads from any Xiaomi device in 2019
  Source: India TV News
- FSSAI asks industry to reduce level of unsafe food to less than 1% over next 4 years
  Source: ET
- Trump ramps up Facebook ads against impeachment 'WITCH HUNT'
  Source: Reuters
- Thousands of UK political ads went missing from Facebook archive searches
  Source: Deccan Chronicle
- Instagram Stories account for 10% of all ad spending on Facebook
  Source: Hindustan Times
- Cut the cookie: digital advertising's overdue diet
- Coca-Cola launches biggest ever Christmas campaign with global ad

Source: The Drum

- SpotX to Monetize CTV Ad Inventory for TiVo
- Broadcasters Fight Political Ad Disclosure Changes

Source: Broadcasting Cable

- 'I'm inevitable': Trump campaign ad shows president as Avengers villain Thanos

Source: The Guardian

- Peleton's stock sinks 7% as the ad saga continues to weigh on the company

Source: TC

- Facebook's 'inaccurate' HIV PrEP ads an 'imminent danger,' LGBTQ groups say

Source: NBC News

- Life insurance firm DeadHappy's ad banned for 'trivialising suicide'

Source: BBC

- Bloomberg pours $100 million into 2020 advertising blitz

Source: Fox Business

- Dish signs ad tech deal with Comcast's FreeWheel

Source: Fierce Video

- Firm Looks to Boost Social Media Political Ad Take

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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