26 August 2019 | Volume 8 Issue No:84   Facebook Twitter YouTube YouTube
MAM | Marketing
Economic slowdown: Smart marketers will not make cuts in advertising
As India battles, probably, the worst of its economic crisis since independence, a lot of industries are battling to keep their businesses going but it seems like the advertising industry is immune from the ill-effects. The marketing industry and the advertisers are seeing the slowdown as a need to advertise more and get more consumers.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Marketing
How brands celebrated Janmashatami on social media
The whole country celebrated the festival of Janmashatami on Saturday with much fanfare. From dahi handi competitions on streets to intimate celebrations at homes, people revered Lord Krishna's birth. Some of the brands took to social media to mark the special day. Here are a few creatives that brands shared online on the occasion.
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Television | TV Channels
BKT becomes official global partner of LaLiga with 3-year agreement
BKT and LaLiga have entered into an agreement that will see BKT become "Official Global Partner of LaLiga". The partnership takes immediate effect and will run for three years until the end of the 2021/2022 season. "LaLiga stands for excellence and is a synonym for football with a capital 'F'," BKT joint managing director Rajiv Poddar stated.
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MAM | Media and Advertising
Kinetic India powers Tata CLiQ Electronics campaign
Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.
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  Television | TV Channels
  DD Kashir sees 50% increase in viewership from J&K between 5-16 August
  DTH | DTH Operator
  Tata Sky introduces HD set top box and Binge bundle offer at Rs 4,999
  MAM | Marketing
  Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Television | TV Channels

  Emmy nominated series Pose all set to premiere on Star World

MAM | Marketing

  Varun Dhawan's wardrobe is the first male wardrobe under Alia Bhatt's initiative-MiSu

MAM | Marketing

  Sara Ali Khan is the new face for Garnier Skin Naturals Serum Sheet Masks
Regulators | MIB
Arun Jaitley's portfolio as I&B minister had many gems
Television | TV Channels
Man v/s Wild with Bear Grylls and PM Modi brings 88% viewership growth for Discovery
Television | TV Channels
Bigg Boss Telugu S3 propels growth of Star Maa
- Sara Ali Khan is the new face of Garnier Skin Naturals Serum Sheet Masks
- #Chandrayaan-2: Durex ad took Twitter users by surprise
  Source: ETBrandEquity
- Reebok, Sprite, Cars24: How ads are doing on screen
  Source: Financial Express
- Idea Takes its #SabkaTimeAaGaya Campaign to TikTok
  Source: Adage India
- Agenda and Reading List for #NAMA Bootcamp on Cryptocurrencies - #Ad
  Source: Medianama
- What does Facebook's plan to hire scribes mean for media industry?
  Source: BS
- ASCI decisions binding on non-members, rules Delhi court
  Source: Livemint
- Facebook's new tool will change the number of ads you see
  Source: ET
- As U.S. watchdog retreats, mortgage firms reprise cozy marketing arrangements
  Source: Reuters
- Facebook bans ads from pro-Trump news outlet The Epoch Times
- Google and Amazon fight it out for retail ad spend

Source: The Drum

- CommBank pulls public support for Alan Jones, but not ads

Source: Ad News

- Google's new privacy standards want to save us from creepy ad practices

Source: BGR

- 'Good Boys' Again Tops Studios' TV Ad Spending

Source: Variety

- Buttigieg launches radio ads targeting rural Iowa

Source: Politico

- AT&T restores service to Breitbart after buying out upstart ad company

Source: The Verge

- Former New Mexico AD indicted on embezzlement charges

Source: Fox News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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