23 August 2019 | Volume 8 Issue No:83   Facebook Twitter YouTube YouTube
MAM | Marketing
Little Black Book audience is very high intent, says founder & CEO Suchita Salwan
Connecting more than 4 million users to about a hundred thousand brands across 10 cities in the country, Delhi-based discovery and recommendation platform Little Black Book (LBB) is leading a diverse route in the evolving world of content-led commerce.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors
Magicbricks, India's No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future.
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MAM | Marketing
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary
Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.
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MAM | Media and Advertising
Ayushmann Khurrana and Radhika Apte join Daniel Wellington's global campaign #DWMoments
Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them share the most significant moments of their life.
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  Television | TV Channels
  NDTV interim CEO Suparna Singh resigns
  iWorld | OTT
  ZEE5 announces season 2 of flagship franchise Rangbaaz
  MAM | Marketing
  Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Television | TV Channels

  Emmy nominated series Pose all set to premiere on Star World

MAM | Marketing

  Varun Dhawan's wardrobe is the first male wardrobe under Alia Bhatt's initiative-MiSu

MAM | Marketing

  Sara Ali Khan is the new face for Garnier Skin Naturals Serum Sheet Masks
Regulators | TRAI
TRAI data shows wireless data revenue, subscribers, ARPU shot up in 2018
iWorld | OTT
Netflix sees 83% rise in price-related search after India-specific plan
Television | TV Channels
CBI books NDTV promoters for FDI violations: report
- Sara Ali Khan is the new face of Garnier Skin Naturals Serum Sheet Masks
- #Chandrayaan-2: Durex ad took Twitter users by surprise
  Source: ETBrandEquity
- Idea Takes its #SabkaTimeAaGaya Campaign to TikTok
  Source: Adage India
- Agenda and Reading List for #NAMA Bootcamp on Cryptocurrencies - #Ad
  Source: Medianama
- What does Facebook's plan to hire scribes mean for media industry?
  Source: BS
- ASCI decisions binding on non-members, rules Delhi court
  Source: Livemint
- Facebook's new tool will change the number of ads you see
  Source: ET
- As U.S. watchdog retreats, mortgage firms reprise cozy marketing arrangements
  Source: Reuters
- Protesters' ad campaign gross exaggeration: Hong Kong government
  Source: Times Now
- Google and Amazon fight it out for retail ad spend
- NHS to create new EURO 150m advertising and marketing services framework

Source: The Drum

- Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for Fox

Source: Broadcasting Cable

- Google's new privacy standards want to save us from creepy ad practices

Source: BGR

- 'Good Boys' Again Tops Studios' TV Ad Spending

Source: Variety

- Buttigieg launches radio ads targeting rural Iowa

Source: Politico

- AT&T restores service to Breitbart after buying out upstart ad company

Source: The Verge

- Former New Mexico AD indicted on embezzlement charges

Source: Fox News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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