22 August 2019 | Volume 8 Issue No:82   Facebook Twitter YouTube YouTube
MAM | Media and Advertising
Marketing automation platform Resulticks uses real-time data for greater customer satisfaction
Started in 2004 as an advertising agency, Resulticks today has evolved into a full-fledged omnichannel marketing-automation company that offers truly integrated real-time conversation cloud-enabled by the world's first marketing data block-chain.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media and Advertising
Paytm retains title sponsorship rights for BCCI's international & domestic seasons 2019-23
The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches. The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore to be paid for 2019-23 home season.
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MAM | Media and Advertising
D'Décor launches new campaign 'Beautiful Homes tell Beautiful Stories'
D'Decor India's leading home furnishings brand unveiled its new campaign - 'Beautiful Homes tell Beautiful Stories' with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country's power couple with D'Décor.
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  iWorld | OTT
  Netflix Traffic Growing Rapidly after New Subscription Announcement , SEMrush Study revelas
  Television | TV Channels
  Network 18 appoints Pankaj Mishra as Group Editor
  Television | TV Channels
  These were India's top 5 News & Information sites on General Election Results Day

MAM | Marketing

  86% of users quit shopping apps after 4 weeks: new research from CleverTap

Television | TV Channels

  Nickelodeon celebrates SpongeBob SquarePants' 20th birthday

MAM | Marketing

  IBC 2019: Synamedia unveils new solutions and services to combat piracy
Regulators | TRAI
TRAI tweaking new tariff order could trigger turmoil in broadcasting sector
iWorld | OTT
Digital segment projected to reach Rs 386 billion by FY22: KPMG
Regulators | TRAI
TRAI tariff order impacted uptake of niche channels: KPMG
- Predictive technology in advertising: DAN Programmatic launches creative insights engine 'DAN vision for creative'
- #Chandrayaan-2: Durex ad took Twitter users by surprise
  Source: ETBrandEquity
- Agenda and Reading List for #NAMA Bootcamp on Cryptocurrencies - #Ad
- Facebook users can look at data collected for ad targeting with 'Off-Facebook Activity' feature
  Source: Medianama
- JioSaavn Announces the Launch of New Display Ad Products, Maximus and Showcase
  Source: Adage India
- HUL partners with Manish Malhotra to launch new fabric wash brand 'Love & Care'
  Source: DC
- ASCI decisions binding on non-members, rules Delhi court
  Source: Livemint
- Facebook's new tool will change the number of ads you see
  Source: ET
- Elections Canada climate advertising guidelines puts chill on green groups' advocacy
  Source: Reuters
- YouTube plans to end targeted ads on video aimed at kids
  Source: Financial Express
- Closing the circle: connecting the world of programmatic advertising
- EE takes gloves off in battle for 5G supremacy with Three ad complaint

Source: The Drum

- AT&T restores service to Breitbart after buying out upstart ad company

Source: The Verge

- Ad spending surges as Democratic presidential candidates race to make debate cut

Source: CNN

- 'Good Boys' Again Tops Studios' TV Ad Spending

Source: Variety

- Tencent Faces Upstart Competitors Willing To Go Cheap To Grab More Ad Dollars

Source: Forbes

- Buttigieg launches radio ads targeting rural Iowa

Source: Politico

- Singular releases tool for stopping ad fraud on Android

Source: VB

- Ad Impressions Decline for First Time at Canoe

Source: Broadcasting Cable

- Archangels leads investment in digital advertising innovator

Source: Deadline News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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