21 August 2019 | Volume 8 Issue No:81   Facebook Twitter YouTube YouTube
MAM | Media and Advertising
Dentsu India ropes in Asheesh Malhotra to head Mumbai division
As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Dentsu India CEO Simi Sabhaney.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media and Advertising
Xaxis' Alok Kapase joins Madison Media as account director for digital buying
Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he was working as group head for supply operations. Kapase has more than 8 years of experience in web and mobile advertising industry, gaming, business development & account management.
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MAM | Media and Advertising
WATConsult bags digital mandate for Tata Group's Croma
WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital media duties for Tata Group's Infinity Retail owned - Croma, the leading Indian retail chain for consumer electronics and durables. As the agency on record, WATConsult will be managing the brand's digital presence across verticals.
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Television | TV Channels
Viacom18 partners with Film Heritage Foundation for the 5th Film Preservation & Restoration Workshop India 2019 to save our cinematic heritage
Till a few years ago, most people were not aware that films needed to be preserved and that India had lost a colossal amount of our film heritage due to our ignorance of film preservation and restoration. Viacom18, India's youngest Media & Entertainment company and Film Heritage Foundation have been partnering for 4 years now.
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  Regulators | TRAI
  Broadcasters raise concern over TRAI consultation paper to review channel pricing
  Television | TV Channels
  EPIC on announces association with Quantifi
  MAM | Marketing
  Zomato partners FarEye to gain logistics visibility & enhance restaurant compliance

MAM | Marketing

  NDTV and Dettol launches Season 6 of Banega Swasth India

MAM | Marketing

  Chtrbox launches Boombox, an open tool to shortlist India's celebs & mega influencers

MAM | Marketing

  TVS Srichakra Ltd launches Brand TVS Eurogrip: Aimed At Millennials
iWorld | Broadband
Jio Fiber impact on multiplex business to be limited, will boost OTT
Television | TV Channels
BARC week 32: Kashmir, Article 370 abrogation pushes English news ratings up
iWorld | Broadband
Broadband subscriber growth improved in Jun-19
- Fevicol turns 60; how the adhesive brand stole the heart of Indian consumers with its quirky ads
- Max Healthcare launches 'more to healthcare' digital campaign
  Source: ETBrandEquity
- JioSaavn Announces the Launch of New Display Ad Products, Maximus and Showcase
- WATConsult Bags The Digital Mandate for Tata Group's Croma
  Source: Adage India
- Twitter to ban advertisements from state-controlled news outlets
  Source: Medianama
- Future is over the top: FY19 digital market growth beats every vertical
  Source: BS
- ASCI decisions binding on non-members, rules Delhi court
  Source: Livemint
- Media & entertainment set for slowdown, may grow 12% in FY20
  Source: ET
- YouTube Plans to End Targeted Ads on Videos Aimed at Kids
  Source: Bloomberg Quint
- Elections Canada climate advertising guidelines puts chill on green groups' advocacy
  Source: Reuters
- Global secures ad exclusivity on Newcastle's Tyne And Wear Metro
- EE takes gloves off in battle for 5G supremacy with Three ad complaint

Source: The Drum

- YouTube Reportedly Talking With Regulators About Ending Kid Video Ad Targeting

Source: Deadline

- Facebook pulls Trump campaign ad violating platform's policy

Source: The Hill

- Facebook unveils new tools to control how websites share your data for ad-targeting

Source: TC

- Buttigieg launches radio ads targeting rural Iowa

Source: Politico

- Planet Nine launches alternative to in-game advertising and digital currencies

Source: VB

- Ad Impressions Decline for First Time at Canoe

Source: Broadcasting Cable

- Archangels leads investment in digital advertising innovator

Source: Deadline News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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