16 August 2019 | Volume 8 Issue No:78   Facebook Twitter YouTube YouTube
MAM | Marketing
Tamil Nadu's retail brands weigh in on television as a marketing medium
Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful 'Retail Therapy' session at the recently concluded Tele-Wise Tamil conclave by Indiantelevision.com.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Marketing
How new India is celebrating its 73rd Independence Day
For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute with enthusiasm among everyone associated with the school.
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MAM | Marketing
Independence Day Special: 'In The Name of Liberty' campaign asks simple yet pressing questions
Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and act to preserve this freedom.
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MAM | Media and Advertising
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign
Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July 2019.
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  Television | TV Channels
  Jio Fiber service to launch on 5 Sept 2019
  Television | TV Channels
  Nihar Naturals partners with Zee Bangla for the 2nd season of 'Akai Aiksho'
  Television | TV Channels
  Celebrate Independence Day with NewsX Special Programme Lineup

MAM | Marketing

  KCorp Charitable Foundation partners with Robin Hood Army for #Mission5 this Independence Day, to serve 5 million people across the country

Television | TV Channels

  Catch Richard Gere's return to television with the BBC First drama MotherFatherSon

iWorld | OTT

  MX Player's first integrated content partnership proves to be a success
Television | TV Channels
DSPORT aims to build strong Indian connect with new wrestling entertainment show
Television | TV Channels
Sony Pictures Networks India takes a lead with its 'Freedom of Entertainment' initiative
Television | TV Channels
Agencies should add news genre to regular planning: Network18's Karan Abhishek Singh
- Facebook to launch two new ad units; movie reminder and movie showtime
- Hajmola launches Rakshabandhan campaign
  Source: ETBrandEquity
- 'We All Speak Chocolate': Cadbury Wins Hearts with 'Unity' Ad on Independence Day
  Source: News18
- Why DTH firms must be spooked by Reliance Jio's bundled broadband services plans
  Source: Financial Express
- Redesigning advertising strategies for digital
  Source: Financial Express
- Pakistan bans ads featuring Indian artists over abrogation of Article 370 in J&K
  Source: Business Today
- Baidu's $66 billion dive knocks it out of China's top 5 Internet companies
  Source: Livemint
- Bhumi Pednekar is the new face of Raisin
  Source: Cine Talkers
- Ads from Mondelez and Volkswagen are the first to be banned under new UK gender stereotyping rules
- Gun control groups spend over $2 million on ads since recent mass shootings, while NRA talks to Trump

Source: CNBC

- Bans for these two ads show the UK is getting tough on gender stereotyping

Source: ZQ

- This bitcoin ad was literally a chart crime

Source: Market Watch

- Ad Festivals Still Have a Long Way to Go to Achieve Equality

Source: Ad Week

- See the VW ad banned in the UK for being sexist

Source: Fox Business

- Corey Weiner is taking over as CEO of mobile ad company Jun Group

Source: Tech Crunch

- Shopee announces Cristiano Ronaldo as newest brand ambassador

Source: The Jakarta Post

- Cardi B's Blonde Ponytail Is Her Reebok Campaign Costar In New Visuals For Athleisure Line

Source: BET

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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