14 August 2019 | Volume 8 Issue No:77   Facebook Twitter YouTube YouTube
MAM | Media and Advertising
Hasbro appoints Black White Orange as India agent
Hasbro Inc today announced the appointment of Black White Orange Brands Pvt Ltd as its licensing agent for India. The two companies will work together to bring Hasbro's Consumer Products program to life for the company's iconic lifestyle brands including NERF, My Little Pony, Transformers, Play-Doh, Monopoly, Power Rangers, and Baby Alive.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Marketing
'Confident Beauty' campaign launched by Supari Studios with Bobbi Brown Cosmeticsn
Award-winning digital content studio, Supari Studios, collaborated with Bobbi Brown Cosmetics to launch the Indian counterpart of its global 'Confident Beauty' campaign, featuring its first celebrity brand ambassador for India, Tara Sutaria.
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MAM | Marketing
Procter & Gamble partners WE Hub to identify and collaborate with startups
Procter & Gamble (P&G) in partnership with WE Hub, the first-of-its-kind state-run platform for Women Entrepreneurs, recently concluded its first Telangana edition of vGROW Summit. vGROW is P&G's first-of-its-kind platform to identify and collaborate with businesses and individuals offering innovative industry-leading solutions.
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MAM | Marketing
Dentsu Webchutney and Lava Mobiles pay tribute to martyrs with 'The Homecoming Project'
Lava Mobiles and Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, have launched an initiative to bring our heroes back home. Aptly called 'The Homecoming Project', the initiative reimagines India Gate and places the name of all 74, 187 martyrs on it. This is achieved through an AR app that comes in-built with limited edition Lava Mobiles.
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  Television | TV Channels
  Jio Fiber service to launch on 5 Sept 2019
  Television | TV Channels
  Nihar Naturals partners with Zee Bangla for the 2nd season of 'Akai Aiksho'
  Television | TV Channels
  News18 India Celebrates 73rd Independence Day with Special Programming

MAM | Marketing

  Ipsos India appoints Sonul Verdia as customer experience vertical head

Television | TV Channels

  Catch Richard Gere's return to television with the BBC First drama MotherFatherSon

iWorld | OTT

  MX Player's first integrated content partnership proves to be a success
Television | TV Channels
Tamil TV faces the challenge of attracting younger audiences
Television | Production House
Eros International reports lower numbers for Q1 2019
Television | TV Channels
SITI Networks' subscription revenue surges 36% y-o-y, ARPU grows 2x
- DocsApp appoints Ashish Bajaj as head of marketing
- Abbott launches campaign focusing the role of innovation and technology in healthcare
  Source: ETBrandEquity
- Times OOH Refreshes Mumbai Metro Ad Portfolio with Digital Outdoor Ads
  Source: Adage India
- Why DTH firms must be spooked by Reliance Jio's bundled broadband services plans
  Source: Financial Express
- Bugs found in backend systems of top 5,000 free Android apps
  Source: Livemint
- Dish TV India launches 'Telugu Active' service on DishTV, d2h platforms
  Source: Zee Biz
- HC bars 2 DB Realty entities from taking loans, orders Rs 48 crore deposit
  Source: ET
- Google's jobs search draws antitrust complaints from rivals
  Source: Indian Express
- A Reality Check On Advertising Relevancy And Personalization
- Sneak Peek At Dr Pepper's New 'Fansville' College Football Ad Campaign

Source: Forbes

- Julián Castro Buys 'Fox & Friends' Ad To Blame Donald Trump For Inspiring El Paso Shooter

Source: Deadline

- Nars pushes its 'sex positivity' to the visual limit in phallic Instagram ad

Source: The Drum

- First ads banned for contravening UK gender stereotyping rules

Source: The Guardian

- YouTube tests letting ad bans be appealed by filming a YouTube video

Source: The Verge

- House Democrats target 2020 GOP incumbents in new ad

Source: The Hill

- Grimes Announces New Single Release Date in Adidas Ad

Source: Billboard

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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