26 April 2019 | Volume 7 Issue No:100   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
Indian marketing industry not ready for multi-touch attribution
While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobile marketing space, the industry is still not ready to work on the format as it might further aggravate the problem of ad fraud. The point was unanimously made by several speakers at the Mumbai edition of the first-ever Mobile Marketing Association (MMA) Ad Fraud Road Show.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.
 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
 
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MAM | Media And Advertising
Amol Dighe named Madison Media Ultra CEO, Madison Media Group head of investments
Madison Media has announced the appointment of Amol Dighe as Madison Media Ultra chief executive officer and head investments, based in Mumbai. Dighe will look after the agency's Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, Dighe will be head of investments for Madison Media Group.
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MAM | Media And Advertising
GS Caltex India ropes in cricketer Shikhar Dhawan as brand ambassador
GS Caltex India, a 100 per cent owned subsidiary of GS Caltex Corporation, South Korea has signed on cricketer Shikhar Dhawan as a brand ambassador in a strategic move to establish itself as a major player in the premium lubricants category in the country.
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MAM | Media And Advertising
Vertoz Launches native solutions for regional advertising
Vertoz has launched 'Native Advertising solutions' in India with a special focus on regional traffic. With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages.
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MAM | Marketing
Kurkure unveils brand mascot, Ms. Kurkure
She is here to represent the largest workforce in the world, the homemakers. She stands synonymous to every Chief Operating Officer of the house, whom we admire for her ideologies, never-ending zeal and dedication, hidden powers that keep the house running in order and more.
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  iWorld | OTT
  APOS 2019: ZEE5 Global unveils content in 5 international languages
   
  DTH | DTH Operator
  Dish TV launches 'Watcho', forays into Original Content with focus on digital audience
   
 
   
  MAM | Media And Advertising
  Chrome Picture's Amit Sharma directs the latest - Saregama Carvaan 'Thank You' TVC
   
  Television | TV Channels
  Gaana becomes first music app to reach 100 mn monthly active users
   
  MAM | Marketing
  VURoll introduces new features to transform the social media management for brands
   
 
 
 
Television | TV Channels
Disney to adopt Star India model in emerging Asian markets
 
Regulators | High Court
Tata Sky vs TRAI: Delhi HC lists matter for 2 May
 
Television | TV Channels
DD National emerges as new entrant in rural areas in BARC week 16
 
   
- EC votes for closer check on political parties' social media spend
- Our target is to get 300 million plus viewers on Hotstar: Sidharth Shakdher
  Source: ET
   
- Shikhar Dhawan appointed brand ambassador of GS Caltex India
- Parle Agro in ₹200 crore marketing push for Frooti, Appy Fizz
  Source: Live Mint
   
- Dream11 launches ad-free multi-sport aggregator platform FanCode
  Source: BS
   
- A look at how mobile video advertising is evolving
  Source: Financial Express
   
- Symphony launches ad campaign to recite global market dominance in air-cooling
  Source: ET BrandEquity
   
- Facebook users care less about privacy than regulators
  Source: Reuters
   
- Here's How Brands and Broadcasters Are Reminding Citizens to Vote
  Source: AdAge India
   
- Post Gully Boy, Siddhant Chaturvedi turns the brand ambassador of this company
  Source: Asian Age
   
- Amazon more than doubles profit but signals higher spending ahead
  Source: ET Tech
   
 
- 'We are a must-buy': Twitter says ad payments to publishers are up 60%
- 'We built so much on such crap': Ad buyers sound off on the future of TV advertising

Source: Digiday
   
- TV Programmers Unveil Plan for OpenAP Ad Marketplace

Source: WSJ
   
- Disney Says Ads Are Sold Out for NFL Draft on ESPN, ABC

Source: Variety
   
- Amazon stock jumps on earnings beat, but its ad business lagged

Source: FC
   
- Nike ad featuring woman with unshaven armpits gets prickly reactions

Source: Fox News
   
- Visit Xbox ad riffs on tourism campaigns to entice gamer wanderlust

Source: The Drum
   
- Digital ad wars focus on hot-button issues in 2020 election

Source: CBS News
   
- Study: Podcast Ad Market To Reach $2.3 Billion By 2022

Source: B&T
   
- Amazon's advertising sales growth is slowing down

Source: CNBC
   
- Garlic grounds an ad man who very nearly trashed our America's Cup-winning yacht

Source: ABC
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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