23 April 2019 | Volume 7 Issue No:97   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Mullen Lintas Bangalore to step up Ruosh creative mandate
Ruosh - premium footwear and accessories brand - has appointed Mullen Lintas as its brand agency. The agency will handle the entire brand strategy and creative consultancy services, strengthen the brand's footing in the Indian market. The mandate comes after a multi-agency pitch. The account will be managed out of the agency's Bangalore office.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Ottomate and The Womb bring 'common sense' into smart fan innovations
In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to bring innovations to fans that today's Indians truly want. It launched fans in several markets in the country last month and will now support the brand's launch with a communications campaign with some help from The Womb.
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MAM | Marketing
Kingston Technology, InDeed launch 'Earth Edition' flash drives on World Earth Day
In a bid to draw attention towards our planet's current state, Kingston Technology has launched #EarthEditionDrive, which turns the Earth into a USB flash drive that educates and drives people to take action. The campaign is conceptualised by InDeed, the CSR arm of Dentsu Aegis Network.
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MAM | Marketing
Cartoon Network collaborates with POPxo to launch The Powerpuff Girls collection
Cartoon Network continues its 20th-anniversary celebrations of The Powerpuff Girls by unveiling an exciting collaboration with POPxo, India's largest community for women. The tiny superheroes who have been saving the world (before bedtime) for the last two decades are ready to spread their awesomeness through an inspiring all-new collection of apparel and accessories available now on POPxo SHOP.
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  Specials | Elections 2019
  An overview of business news channels ahead of general elections
  iWorld | OTT
  EC orders Eros Now to stop streaming Narendra Modi biopic
  Television | TV Channels
  SPN English Cluster celebrates World Book Day
  Television | TV Channels
  Witness an unconventional love story with 'Ek Ladki Ko Dekha Toh Aisa Laga' only on Sony MAX
  Television | TV Channels
  Launch of Zee Kannada's Weekend with Ramesh Season 4
iWorld | VOD
MPA analysis: online video revenue to double in APAC between 2019 and 2024, redefining the future of tv
Television | TV Channels
Nepal's ad-free foreign channel proposal worries Indian broadcasters
iWorld | OTT
OTT platforms taste success in adapted content
- Five apps to help you plan your summer trip
- Timex appoints Ajay Dhyani as head marketing
  Source: ET BrandEquity
- ICC WC draws Indian travellers to London
- Public toilets turn banners as contractors live off ad revenue
  Source: TOI
- Speedtest parent Ookla bullish on Indian market with rising user base
  Source: BS
- See the Spot: Publicis India Takes Twitter By Storm for its Equal Pay Ads
  Source: AdAge India
- Germany's Leica moves to distance itself from Tiananmen video
  Source: Reuters
- Beware! These companies know everything you are doing right now
  Source: Zeebiz
- Gender diversity as part of an organizational strategy
  Source: Live Mint
- Mumbai: BJP leader files police plaint on television ad
  Source: DNA India
- Ludhiana: An 'aam aadmi' candidate with an 'aam aadmi' pitch
  Source: Indian Express
- Ancestry.com ad pulled, criticized for sugarcoating slavery
- In online ad, Howard Schultz says 'majority of Americans are Americans'

Source: NBC News

- ITV unveils visual soliloquy that highlights TV's role in shaping British culture

Source: The Drum

- Carlsberg's honest new ad campaign leaves a funny aftertaste David Mitchell

Source: The Guardian

- Internet mocks Schultz over ad saying 'majority of Americans are Americans'

Source: The Hill

- Google Home adds support for YouTube Music's free ad-supported tier

Source: The Verge

- A+E Enlists FreeWheel to Reconcile Programmatic and Direct-Sold Ad Buys

Source: Multichannel

- Lancome, Cartier and VanCleef's WeChat Moments Ads Ranked Top in Q1

Source: Jing Daily

- Billboards to tear down all junk food ads

Source: The Australian

- All The Bright Moments In Election Advertising

Source: B&T

- A love letter to digital advertising from a direct mail CEO

Source: VB

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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