22 April 2019 | Volume 7 Issue No:96   Facebook Twitter YouTube YouTube
MAM | Marketing
Fit & Glow's digital-first marketing strategy
When in 2013, we started our company Fit & Glow Healthcare Pvt Ltd it was to work around our passion for health, wellness and nature-inspired beauty products. We wanted to introduce to the consumers a new concept of products which contained the best and the purest forms of bio-actives and without any harsh chemicals and preservatives.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Bhuvan Bam trying to change endorsement model with his brand associations
The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to faces. Digital has made possible what previously hadn't even been thought of. Influencer marketing is one of the latest trends that every brand is hoping to break through.
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MAM | Media And Advertising
This cricket season, programmatic advertising goes to bat for brands
With the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us. For many cricket-crazy Indians, cricket World Cup triggers memories of sitting around with family and friends enjoying the match on TV, with munchies stacked up.
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MAM | Marketing
Traditional & digital agencies to merge in future: Grapes Digital's Himanshu Arya
For a first-generation entrepreneur trying to make it big in the digital marketing space with no professional training in the subject, Grapes Digital founder Himanshu Arya is a pleasant anomaly. He knows his business, his team, and on top of everything, he knows the value of enriching and training his staff on a regular basis so that they stay motivated and ahead of the curve.
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  Television | TV Channels
  Nepal's ad-free foreign channel proposal worries Indian broadcasters
  iWorld | OTT
  JioTV adds movie and regional channels for subscribers
  MAM | Marketing
  The First ever brand ambassador of arctic fox is none other than Bhuvan Bam
  Specials | Elections 2019
  We deliver across the nation. Now let's deliver for the nation. #VoteKaroPhirSwiggyKaro
  Television | TV Channels
  Launch of Zee Kannada's Weekend with Ramesh Season 4
Television | TV Channels
Republic TV back on top as most watched English news channel
Specials | Elections 2019
An overview of business news channels ahead of general elections
Television | TV Channels
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership
- Five apps to help you plan your summer trip
- Timex appoints Ajay Dhyani as head marketing
  Source: ET BrandEquity
- ICC WC draws Indian travellers to London
- Public toilets turn banners as contractors live off ad revenue
  Source: TOI
- Speedtest parent Ookla bullish on Indian market with rising user base
  Source: BS
- See the Spot: Publicis India Takes Twitter By Storm for its Equal Pay Ads
  Source: AdAge India
- Germany's Leica moves to distance itself from Tiananmen video
  Source: Reuters
- Beware! These companies know everything you are doing right now
  Source: Zeebiz
- Gender diversity as part of an organizational strategy
  Source: Live Mint
- Mumbai: BJP leader files police plaint on television ad
  Source: DNA India
- Ludhiana: An 'aam aadmi' candidate with an 'aam aadmi' pitch
  Source: Indian Express
- Experience the arousal effect of coffee without consumption
  Source: DC
- Ancestry.com ad pulled, criticized for sugarcoating slavery
- In online ad, Howard Schultz says 'majority of Americans are Americans'

Source: NBC News

- ITV unveils visual soliloquy that highlights TV's role in shaping British culture

Source: The Drum

- Carlsberg's honest new ad campaign leaves a funny aftertaste David Mitchell

Source: The Guardian

- Internet mocks Schultz over ad saying 'majority of Americans are Americans'

Source: The Hill

- Google Home adds support for YouTube Music's free ad-supported tier

Source: The Verge

- A+E Enlists FreeWheel to Reconcile Programmatic and Direct-Sold Ad Buys

Source: Multichannel

- Lancome, Cartier and VanCleef's WeChat Moments Ads Ranked Top in Q1

Source: Jing Daily

- Billboards to tear down all junk food ads

Source: The Australian

- All The Bright Moments In Election Advertising

Source: B&T

- A love letter to digital advertising from a direct mail CEO

Source: VB

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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