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19 December 2018 | Volume 7 Issue No:11 |
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| Mam | Marketing |
| Soon to be erstwhile, Philips Lighting launches IoT platform in India |
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After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as Signify. This change is set to happen in the India subsidiary also, starting 1 January 2019 - the start of Philips group companies financial year. However, the new company will very much continue hawking Philips branded products.
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| Mam | Media And Advertising |
| Sihasn launches 'We CARRY our culture in our own way' campaign |
Luxury premium furniture brand Sihasn has launched its latest campaign "We carry our culture in our own way". Through this campaign, Sihasan aims to showcase and promote Indian culture. It does so by telling the story of Bombay - a melting pot of Indians from all parts of the country and walks of life - in a campaign video that covers the major parts of the city, from Linking Road in Bandra to the Gateway of India.
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| Mam | Media And Advertising |
| Havas Gurgaon appoints Manas Lahiri as GM |
Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon. Lahiri's mandate includes bringing in new business and managing overall operations of the Delhi branch, leveraging Havas Group's integrated capabilities.
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