05 July 2016 | Volume 64 Issue No:96   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
ASCI upheld complaints against 67 out of 141 advertisements for violating code
In April 2016, the Advertising Standard Council of India's (ASCI) Consumer Complaints Council (CCC) upheld complaints against 67 out of 141 advertisements.
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Honda- "Khoobiyon mein ek aur khoobi"
 
 
Storyboard:

The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him. Then,a farmer shown riding on his CD 110 Dream (DX) with an evaluator from the 'Krishi Udyog Kendra' as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer's approach to get his field's soil quality checked and to get the maximum benefit of the crop yield. Third sequence- a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says 'Ravi Kirana Store' is being brought down in place of a new board - 'Ravikirana.com'. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application. Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who were already doing good in their professions but have worked hard to add an extra quality to it, are seen riding their new bike in full glory. The film ends with a tagline "Khoobiyon mein ek aur khoobi".

 
Producer:
Milin Shah
 
DOP:
Tanay Satam
 
 
Purpose of the ad:

The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment.

 
Language:
Hindi
 
Duration:
45 seconds
 
Medium:
TVC, Digital
 
Brand:
Honda
 
Client:
Honda Motorcycle and Scooter India Pvt. Ltd.
 
Creative Agency:
Dentsu Marcom Pvt Ltd
 
Creative team:
Vishal Mittal, Jitendra Kaushik, Utsav Chaudhary
 
Planning team:
Anand Murty, Ajinkya Pawar
 
Account Management Team:
Yoshio Habu, Abhinav Kaushik, Akshat Singh, Aakash Jain, Tanya Rai and Ganesh Parthiban
 
Production house:
Early Man Film
 
Director (of the film):
Bhavesh Karkera
 
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MAM | Media and Advertising
Razorfish India gets Mitika Malhotra to head business development for North
Razorfish part of the Publicis.Sapient platform, has appointed Mitika Malhotra as the Head of Business Development for North, based out of Razorfish India's Gurgaon office.
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MAM | Media and Advertising
Enterprise Ireland appoints Eulogy for two years
Enterprise Ireland (EI), the Irish government body charged with the development and expansion of Irish enterprises into global markets, has appointed communications consultancy Eulogy on a new two-year contract.
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MAM | Media and Advertising
Mukta A2 Cinemas launched a new ad campaign
Mukta A2 Cinemas has launched a new ad on its YouTube Channel giving an inroad to the progressive journey of Mukta A2 Cinemas coupled with customer feedback.
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MAM | Marketing
Travel Boutique Online (TBO) acquires strategic equity in Deyor Camps
Travel Boutique Online has taken strategic equity in Deyor Camps, founded by Dheeraj Jain(Redcliffe Capital), Chirag Gupta, Aakaar Gandhi and Gautam Yadav, to meet the demands of unorganized sector of adventure travel market in India.
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Television | TV Channels
TV Today Network observes top level changes
 
Regulators | I&B Ministry
Column-Policy Cross-Connections
 
 
MAM | Marketing
Gaana introduces Ashish Vidyarthi - the "kahanibaaz" on Gaana Specials
 
MAM | Media and Advertising
Mohit Hira appointed as IBT Media President & Country Head of India
 
Television | TV Channels
Star World & Star World HD brings 'The Blacklist'
 
Television | TV Channels
Discovery Kids presents an all new season of Luv Kushh
 
MAM | Marketing
Oxigen Wallet enables users to recharge Delhi Noida Delhi flyway tolls Tags
 
 
MAM | Marketing
Gaana introduces Ashish Vidyarthi - the "kahanibaaz" on Gaana Specials
 
MAM | Media and Advertising
FCB Ulka designates John Thangaraj as executive planning director for north
 
Television | TV Channels
DD India and DD Sports moved to different satellites from today
 
Television | TV Channels
ABP News anchor Kishore Ajwani joins IBN 7 as deputy managing editor
 
MAM | Media and Advertising
Mohit Hira appointed as IBT Media President & Country Head of India
 
Television | TV Channels
A+E Networks and TV18 launches FYI TV18
 
Television | TV Channels
Star World & Star World HD brings 'The Blacklist'
 
 
- MHADA Issues Legal Notice to Anil Kapoor for Misleading Ad
- Top 3 Ads of the Week: Micromax, Maggi, Bajaj Avenger
Source: Ad Age India
   
- EPFO readies Rs33 crore publicity blitz to change image
- PepsiCo trying out consumer engagement for brand building
Source: Live Mint
   
- Patanjali ads unsubstantiated, misleading: Ad watchdog ASCI
Source: Business Today
   
- Intel PC ad: Ek Kadam Unnati ki Aur; a hackneyed idea

Source: FE

   
- TVS drags Bajaj Auto to HC over 'disparaging' ads
Source: ET Auto
   
- Athiya Shetty to feature in her first ad commercial
Source: Bollywood Hungama
   
- 'Angrezipanti Ko Angootha': But Kapil Sharma's message is not a call for tradition, it's a clever ad
Source: Scroll
   
- Touching Filipino ad examines the anxieties of coming out to your parents on Facebook
Source: Mashable
   
- Why I Asked Rajinikanth To Be Puducherry's Brand Ambassador
Source: NDTV
   
 
- Google Wants to Give You Better Control Over the Personalized Ads You See
- Amex Is the First Sponsor of Buzzfeed's Nifty Channel With New 'Epic Everyday' Campaign
- Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat
- How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

Source: Ad Week

   
- Alabama Businessman's Ads Aim to Stop Trump - in Mexico and Korea

Source: NBC News

   
- The ad industry needs more Simon Cowells

Source: Campaign Live

   
- Herts Ad Comment: Roundwood Park pitch and parking for Verulamium Park

Source: Herts Ad

   
- Econet Wireless Zimbabwe considers introducing ad blocking on its network

Source: Tech Zim

   
- Trump denies anti-Clinton money ad used Star of David

Source: Times Of Israel

   
- Telstra urges consumers to 'Go to Rio' with guerrilla ad promoting 'Olympics on 7' app

Source: Mumbrella

   
     
Movies | Hindi
Box Office: Shorgul poor collection
Shorgul, a film based on contemporary politics in the state of UP, is not the kind of subject that would interest or provide entertainment in any form. The film is a waste of some talented actors as well as the money and efforts.
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Movies | Hollywood
Times Network announces Movies Now 2 launch
The Times of India has been hogging the media headlines over the past couple of days. Yesterday, courtesy its joint venture with Vice Media. Today, it announced that it is launching its fourth English movie channel christened Movies Now 2.
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