Warner Bros India forays into regional film production, sews deal with Soundarya Rajnikanth
MUMBAI: Warner Bros Pictures India is set to foray into regional film production. The Hollywood major has stitched an exclusive multi-movie deal with Soundarya Rajnikanth's Ocher Studios to get a footprint across the four southern languages.
According to the terms of the deal, Warner Bros will be involved in funding the film projects. The pact covers the production and distribution of Live-Action South Indian language films to be released by Warner Bros.
Soundarya Rajnikant, the daughter of superstar Rajnikant, said that it is a great privilege for her company to associate with a world leader in the entertainment industry. "Ocher Studios has always strived towards achieving high standards in quality content creation, and with Warner's expertise in the marketing and distribution space this association will definitely create an impact in the film industry," she added.
While Warner Bros specializes in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses, Ocher Studios offers its services ranging from VFX, digital film lab, non-linear editing, CGI, and pre-production.
"We are thrilled with this opportunity to expand our local production business across all four southern languages by getting into a strategic alliance with Soundarya Rajnikant of Ocher Studios. As is our practice, we will work closely with our partners to impart our experiences and expertise in a collaborative way," said EVP Warner Bros International Richard J Fox.
Added Warner Bros. Pictures India country head Blaise Fernandes: "We are excited and proud to be working with Soundarya Rajnikant who is extremely talented, has good insight into film making and knows the pulse of the southern market. Given Soundarya and Ocher Studios' creative skills combined with our marketing and distribution network, this is a perfect synergy between the two companies to come together."
