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Endemol India takes Hindi re-make rights of Traffic

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MUMBAI: Endemol India‘s motion pictures arm Eyedentity Motion Pictures has acquired the remake rights of Malayalam emotional thriller, Traffic.

The film will have an eclectic ensemble cast with Manoj Bajpai in the leading role. Traffic is slated to go into production in July and is scheduled for release later in the year. Rajesh Pillai, the director of original Traffic, has signed up to direct the Hindi remake as well.

Based on an inspiring true story, the plot of Traffic intertwines multiple stories around one particular incident bringing together five protagonists from diverse backgrounds and a series of events that change their destiny. This emotional thriller with a powerful narrative and a dramatic climax has been adapted in Hindi by Suresh Nair.

Endemol India CEO Deepak Dhar said, "Our acquisition of Traffic heralds the advent of Eyedentity Motion Pictures in mainstream Bollywood cinema. At Endemol, we have always believed that if the content is strong, it will always find its audience and Traffic meets that criteria in every respect. As part of our move into a new phase of significant growth, we look forward to producing some great content for the silver screen."

Eyedentity Motion Pictures will produce 3-4 films every year with an equal mix of scripts for both regional as well as mainstream Bollywood audiences.

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