Movies

Heroine to run anti-smoking ads

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MUMBAI: Following the Centre‘s new rules on smoking scenes in films, director Madhur Bhandarkar has declared that his upcoming film Heroine will have an anti-smoking advertisement.

"In the beginning, Kareena will address the warning and also for the interval part as well," Bhandarkar said.

It may be noted that recently, the Centre had informed the Supreme Court that it was bringing a new notification to regulate smoking scenes in films and television programmes. The notification would allow the smoking scenes, with statutory warnings alongside. Also, the film will have a 20-second anti-smoking promo at the beginning and again after the interval, it had observed.

Though she is quite excited, Kareena Kapoor, who plays the protagonist in the film, has not set any box office target. "We have not fixed any target, we want people to see the film and enjoy it. We are very excited about it. We are eager to know about the fate of the film," she averred.

The film is set to release on 21 September.

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