Movies

The Avengers nets Rs 470 mn in India

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MUMBAI: Marvel Studios and Disney’s superhero ensemble film, The Avengers, has become the fourth highest Hollywood grosser in India, according to UTV Motion Pictures.

The big screen adaptation of the Marvel comic has earned over Rs 470 million net in its fourth-week run so far. Having released on 27 April, a week before its US release, the film is still running in both the 2D and 3D formats in English, Hindi, Tamil and Telugu.

The top five Hollywood films in India are Avatar (net lifetime collections of Rs 990 million), 2012 (Rs 650 million), Spider-Man 3 (Rs 490 million), The Avengers, which has so far raked in Rs 460 million so far and Mission: Impossible - Ghost Protocol (Rs 350 million), according to data provided by UTV.

The Avengers is one of the first big ticket Hollywood releases in India by Disney UTV.

"The unprecedented success of The Avengers in India is a great demonstration of how the same aggressive marketing and distribution strategies we adopt to release our big ticket Hindi movies can be applied to Hollywood movies as well. The Avengers is one of those movies that has wowed critics and audiences alike, and in the incredible opening followed up by throngs of repeat audiences, have helped the film break records not just in India but globally. We are thrilled that one of the first big ticket Hollywood releases in India by Disney UTV, has achieved this level of success," said UTV Motion Pictues CEO Siddharth Roy Kapur.

Overseas, the film has joined the billion dollar box office club in just 19 days. Tapping its trajectory, international trade pundits predict that the film is slated to become the third highest grossing film of all time by the end of its run after Avatar and Titanic.

The film stars Robert Downey Jr as Iron Man, Chris Hemsworth as Thor, Chris Evans as Captain America, Jeremy Renner as Hawkeye, Scarlett Johansson as Black Widow, Mark Ruffalo as the Hulk, Samuel L. Jackson as Nick Fury and Tom Hiddleston as Loki.

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