Television

×

×

Frames debates the merits of the studio versus the independent filmmaker

MUMBAI: The relationship between studios and independent filmmakers was a subject discussed at an afternoon session of Frames, the convention for the business of entertainment. The speakers were Sahara One CEO Shantonu Aditya, filmmakers Mahesh Bhatt,Govind Nihalani and Bobby Bedi and Adlabs Films chairman Manmohan Shetty.

Nihalani pointed out that studios and independent filmmakers have their strengths and both parties should look to work with each other. “Artistically released commercially successful films can be made.

Corporates should realize that creativity is equity. The independents should realize that money is as important as creativity. Studios should know that sometimes small risks pay off big time. That is because audiences like to be surprised.

“A studio basically operates on calculated budgets and big stars to secure an ROI. Scripts are chosen if a star is attached. This ensures a long run. An independent filmmaker, on the other hand, feels that an idea and a directors treatment of that idea is what creates value. Lavish sets, big stars add value. However, they do not create value. There is a way to bridge the two and both should realize that they need each other.”

This point was echoed by Shetty who noted that in the West independent filmmakers go the studio route to release their films. In India, there are studios like Yash Raj Films. However, important directors like Karan Johar still call the shots and studios chase them for the rights to distribute their films. “Reliance buying Adlabs means that more films will be made. Fortunately we have not suffered any losses till now.”

Bhatt spoke on the benefits and challenges of being an independent filmmaker. “Movies that do not have personal supervision of an idea are doomed to fail. One does not only make movies. You need passion and religious fervour. There is talk of delivery systems but you need to invest in ideas. Otherwise these systems will be parched of good content. It is important for a filmmaker to keep himself lean and thin. A studio executive unfortunately only understands a Shah Rukh Khan. He does not understand the value of an idea. I would argue that studios are victims of hype. An independent filmmaker, though, has to pay off any debts incurred. He cannot hide behind abstractions.”

Bedi said that indepdents are better incubators of ideas. “In the West studios do not incubate ideas as it is too expensive. An independent filmmaker approaches a studio with an idea. The studio then works that idea to a maturity level where one is able to confidently approach exhibitors.”

Aditya says that Sahara One has had success as it concentrates on its strengths of marketing and distribution. “We have made 14 films as projects. There have been start dates and finish dates. We have also spent quite a bit on marketing. We have worked in different genres. We picked up Page Three when nobody wanted to touch that film. At the same time, it is difficult to know which idea will work. We get 70 ideas a week. Of course, each presenter of the idea is confident in it. Once an idea is given the go ahead, we do not interfere with the creative process other than keeping a check on how the work is progressing. The writer is given freedom.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ss.jpg?itok=o6tHW5k2
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/zee.jpg?itok=KNZ8xLWb
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/cnn.jpg?itok=O8cbHiBg
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/fyi.jpg?itok=uGaTFks2
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/nitin.jpg?itok=zg6LOcZF
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kidz.jpg?itok=M_O_RsT1
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/prive.jpg?itok=X-VDYHWK
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/jiggy.jpg?itok=K91AjITB
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kairali.jpg?itok=9DbRJlOu
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories