MAM
Favre-Leuba appoints Philippe Roten as CEO
MUMBAI: Favre-Leuba has announced the appointment of Philippe Roten as the new CEO and spokesperson for the brand after the successful tenure of Vijesh Rajan as the brand head. Roten will fully manage Favre-Leuba and lead the transition of the rich history of the brand into a contemporary and exciting future.
Favre Leuba is part of the prestigious Tata Group – a 100-billion-dollar conglomerate, with over a hundred companies across all key continents. Mr Roten brings a wealth of business development experience and significant brand equity building expertise to the company which will be invaluable to the group in this next phase of growth and development.
Roten comes with 18 years of experience in the watch industry which encompasses Retail, Sales, and Commercial Leadership, Managing Brands from the Swatch and LVMH Group, and comes with a strong track record in successfully driving change and improving operating efficiencies.
Speaking on his new role, Philippe Roten said “I look forward to grow the business and brand to great success and celebrate its meritorious achievements with our investors and the team.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
