Zee Entertainment enters the Indonesian market


MUMBAI: Zee Entertainment Enterprise (Zeel) seems to be making all the efforts to make its presence felt across the world. It was just a few weeks ago that we reported the launch of a Bollywood channel, Zee Bioskop in Indonesia. Now, the Network taking a step further in the region has announced the opening of its office in Jakarta and appointment of Maria Liza Ginting as Indonesia country head.

While Zee Bioskop would air Bollywood blockbusters in the local language ? Bahasa; another channel ? Veria Living Channel launched by the Network will be one of the first wellness content channels in the region.

Zeel chairman Subhash Chandra said: ?Indonesia and India share a lot of similarities when it comes to culture, values and entertainment appetite, in addition to being maritime neighbours. Indonesia is economically one of the fastest growing market with huge potential for Pay TV growth. I am confident these launches will flag off a new beginning for our venture and relationship between the two countries.?

Speaking at the press conference in Indonesia, Zeel business head ? Asia pacific Sushruta Samanta said: ?During the focused group research, we were amazed to see the massive response for our Bollywood content. Zeel holds the largest Bollywood library, which will aid Zee Bioskop in setting new records in the viewership trend. Indonesia is definitely a key market for our APAC expansion plan and opening of Indonesia office is a first step towards that direction.?

?Liza brings with her a rich experience across content acquisition and distribution and has a great understanding of local audience behavior. We welcome Liza to the Zee family and I am sure that she will take the business to new heights,? Samanta further added.

Ginting remarked: ?I am very proud to be a part of this prestigious Group and being instrumental in bringing this much-awaited entertainment channel of international standard, specifically customised for local audience. The initial response from our distribution partners has been very positive and I am sure the channel will live up to its tagline - Bollywood Banget!!! (Truly Bollywood).?

Veria Living Channel which was launched in 2007 is currently available on satellite Apstar 7, will also be available in Indonesia for distribution. Its programming will cover a wide range including health, wellness and fitness shows bringing balance to modern living like Naturally Delicious, The Sweet Truth, Workout From Within, Rock Your Yoga, Model Guru Cameron, What Would Julienna Do? and The Genesis of Healing.

Zee Bioskop, a 24/7 Bollywood channel will showcase movies across all eras starring India?s most popular. The channel will also have programming line-up with shows ? Gelitik Senin, Selasa Tak Gentar, Kencan Bintang, Legendaris, Sinema Rasa Sayang, Sinema Perdana Jumat and Blockbuster Akhir Pekan

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