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News hit the headlines on Indian television in
2001.
The Gujarat earthquake, the Tehelka corruption tapes,
the WTC terrorist attacks and finally the Afghan-US
conflict all made for tragic happenings, but spelt
good news for the clutch of news channels, local and
otherwise. Fledgling 24-hour Hindi news channel Aaj
Tak, which celebrated its first birthday on 31 December,
emerged the strongest among the lot, as its TVRs soared
from 11 September on, to notch up a 156 per cent rise
in its viewership. Audiences tuned in to BBC, CNN,
Star News and Zee News as well, providing the channels
with some much-needed impetus.
Zee managed the telecast rights of the Tehelka tapes
in January, but other programming initiatives through
the year have failed to cut any ice with audiences.
Its ambitious relaunch package of 24 new shows on
the music, interactivity and extramarital relationship
plank found no takers, forcing it to turn to the time-tested
track of the mythological as the year drew to a close.

If 2000 was the year of the gameshow, 2001 saw its
slow downturn. Star's golden goose KBC faded
from public gaze gradually making way for the ubiquitous
family soaps that kept the channel consistently on
top of the TRP charts. If Zee's me-too Sawal Dus
Crore Ka fell flat on its face in 2000, Sony's
Jeeto Chhappar Phaad Ke that debuted in January
failed to live up to the hype and expectations that
surrounded a Govinda-anchored show and expired mid-year
after burning a big hole in the channel's bottomline.
And as a Sony executive admitted, ultimately it also
boiled down to the fact that belief in the project
was lacking.
Balaji Telefilms' creative director Ektaa Kapoor clearly
established herself firmly as the queen bee of the
family drama as her soaps continued to cream all others
in the genre. Kyunkii.., Kahani… on Star Plus,
Kkusum and Kutumb on Sony and even on
Zee, there was Kohi Apna Sa. The trivial pursuits
and convoluted love tangles of the rich and middle
Indian urbanites kept viewers glued to the small screen,
even as the serial titles, stories, sets and artistes
have begun to merge in one continuous blur as more
and more similar serials invade the TV screen.

The reality show became a reality for Indian television
this year with Temptation Island (a rerun of
the US show) launching in November on Star World,
but the audience is yet to bite. Survivor and
The Amazing Race debuted on AXN, but the two
that failed to materialize were Sony's Shubh Vivaah
- a matrimony based show hosted by that got tangled
in litigation and Zee's ambitious Prisoners of
War (POW), a show loosely based on the successful
UK production Jailbreak.
Star has meanwhile begun the process of adjusting
to life without KBC. It has just launched Kamzor
Kadii Kaun, in which Neena Gupta plays the catty
hostess a la Anne Robinson in the BBC original The
Weakest Link.
On old Mother Hubbard Doordarshan ancient hit serials
reran to find a loyal following all over again. That
was after the Kerry Packer promoted Channel Nine Gold
tuned out of national broadcaster DD's Metro channel.
A
handful of niche channels like Cartoon Network, Nickelodeon,
National Geographic and Animal Planet realized it
would pay more to go native and introduced several
hours of Hindi programming each as the year progressed.
Most toons on several channels too have switched to
speaking in Hindi, an indication of viewer preferences.
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