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002.
Now that the Convergence Bill has been tabled, we
should have a convergence law by mid to late this
year. After five years of wait a broadcasting regulation
should finally be in place.
What will not be in place this year is direct to home
television. The on-off hopes for DTH in India received
yet another setback following overseas communications
provider Videsh Sanchar Nigam Ltd's call to kill its
DTH plans.
With the backtracking of the telecom operator, Star
India, which has had its backend ready for a while
now and was probably hoping to launch DTH as part
of a consortium where it and VSNL would be the dominant
partners will have serious viability issues to confront.
And the pace at which Cable TV operators have been
sprucing up their networks providing cheaper options
makes DTH that much more unattractive in the present
context.
Cable over Internet access and broadband will however
continue to be more of possibilities than actualities.
Cable ops look like girding up for another reason
as well. The first months of the year look like being
pretty tense with a major scrap likely with broadcasters
over revised subscription rates. The government looks
like being drawn into the conflict along with the
courts as the call for conditional access systems
to be put vin place grow ever louder.
After
a lean year, a plethora of new channels, Hindi and
regional are set to launch meaning that hundreds of
hours of fresh programming will be hitting the screens.
A foretaste of things to come was provided by Star
which went south to take on Sun TV with Star Vijay
TV. It scored a six off "Marumagal" with film star
Khushboo in the lead and has given Sun promoter something
to ponder over.
The biggest buzz however, is around a new seven-channel
network that is launching in the early part of the
year - Manoranjan Aur Kya (Entertainment What Else).
The Ramoji Rao owned Eenadu Television Network is
also launching eight channels over the next year,
six of which will be launched in January itself.
These are but two of the bigger networks that have
scheduled launches but there are a whole slew of new
channels in the pipeline it seems.
The existing groups will meanwhile, focus on consolidation
in different ways. While Star sans KBC will have its
work cut out to keep off the challenge of its rivals,
2002 could well be the year when Sony Entertainment
in a leaner, meaner version rediscovers the hunger
and focus that it represented in its heydays.
Zee programming initiatives will continue to flail
around in uncertain waters so much so that the movie
business may well turn into a major revenue source
in the coming year. The success of 'Gadar' as the
2001's biggest grosser by a long way certainly makes
going into movie-making an attractive proposition.
And according to industry sources, there are currently
three movies on the floors in various stages of production.
Broadcasting ad revenues will continue on the slow
growth path in the coming year and channels will really
feel the crunch with more players fighting for an
ad pie that is just not growing fast enough. The year
ahead will see a couple of closure or near death encounters
amongst the channels.
On the programming front while extended family politics
look like hogging the limelight this year as well
the pressure to explore new ideas and genres should
finally get translated into reality. The industry
really needs some fresh ideas.
The reasoning for the preponderance of family serials
is that ratings indicate it is what the viewer wants.
The merger of market research agencies AC Nielsen's
TAM Media and ORG MARG's INTAM in mid-2002 will hopefully
address a major grouse among channels that the ratings
are not really giving a true picture of viewing patterns.
Any
which way you look at it though, 2002 does not look
like being half as turbulent as 2001. And all the
predictions are that by the second half of the year
the economy as a whole will see a real upswing. If
this happens in tandem with an upswing in the creative
output in the industry as well as some order and discipline
in the workings of the cable industry, 2002 could
be really worth looking forward to.
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