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One
healthy thing is that the industry is moving
maybe slowly
in some areas, but it is definitely moving, which was not
there earlier. The manufacturers lobby which had become stagnant
are looking forward again. Fibre optical networks are spreading.
New
technology is coming, and words we had never used two years
ago, like IPTV & Mobile TV, are now common usage. DTH
has been launched already and this will give competition to
the cable sector and they will be bound to improve their services.
HITS is on the way and if it is operated on C band then it
will be good for the cable industry, but if it is put on Ku
band, that will kill the cable industry. That will be a disaster.
If
it is on C band, digitalisation will become faster, but if
it is on Ku band, all the DTH players would start giving out
their signals, because they are already on Ku band. And the
consumer will also suffer because one after another DTH players
will come and ask for money for their channel bouquets if
the subscribers want them, so this will hurt the latter's
interests.
But
I must say that Trai has given importance to the last mile
operator, and this has been a major positive this year, they
have realised the worth of the LMO and understood that it
is the last mile people who have created the industry. They
know now that the LMO is the one who gives the connection
and actually works in the field.
Thus,
to get 25 per cent to carry pay channels on the network was
worthwhile. That was not there at all and that is a great
achievement. You can say this is only in the CAS area, but
a beginning has been made, that these people ought to get
this much, which is a model now. So now we can take this forward
and at least demand what we deserve. When voluntary CAS is
extended to the 55 cities, we shall at least get some margin
for letting them use our networks, based on this model.
Again,
Trai for the first time has worked out the pay channel rates.
Rs 5 for CAS areas and even for the non-Cas areas they have
set an upper cap and declared the prices. Yes, of course the
broadcasters will protest because they do not want to be controlled.
The problem for the cable operator is that he never, before
this, knew what he was going to charge the customer, who also
never knew what he was being charged for and at what rate.
But
the best came from the High Court, the order that CAS had
to be rolled out. The courts, whether TDSAT or High Court
or Supreme Court has been acting only in public interest,
and two of the major decisions related to fixing the price
of a sports channel, when Neo wanted to charge an astronomical
price but was not allowed, and when the court upheld the government
Act on sharing sports events of national importance with Doordarshan.
But
beyond the rosy developments, the two worst things that happened
this year were failure to extend CAS, and the failure to control
the broadcasters. And in fact non-extension of CAS is mainly
due to resistance from broadcasters lobby. They have earned
too much of money in a non-addressable system and wants the
market to stay that way.
I
feel sad also that the government this year did not heed to
our demand, the only demand, that we be given funds for going
digital, which would have really helped, but that was turned
down. It is small money and the government should have facilitated
the LMOs by telling banks to make it easy for them to get
small loans to facilitate digitalisation.
For
the government this was a year of failures on several fronts,
I am a member on three government committees, and all three
here failed to deliver because of lack of will of the government
and the most dangerous development is vertical integration,
creating absolute monopolies, and the governments failure
to implement cross-media restrictions.
As
far as CAS is concerned, extension, even under voluntary effort
will be good for the industry. But even if an LMO, say in
a place like Kota in Rajasthan ushers in voluntary CAS, the
broadcasters will not give him the decoders under one pretext
or the other, saying that his SMS or some other system is
not accurate and he is still under-declaring his subscriber
base. The government has thus squarely failed to reign in
the broadcasters on all fronts.
In
passing, I must say one thing: the image of the LMOs so far
had been that we are rowdy, uncontrollable. But in a series
of meetings the government has seen who is rowdy, the journalist
broadcasters or cablewallahs and officials are now saying,
at least the LMOs have some dignity! That is why the goodwill
for us has increased in the government quarters.
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