was a remarkable year for the Indian media industry. It was
a year that witnessed small steps as well as giant leaps,
fundamental shifts as well as tactical maneuvers, greater
clutter as well as cutting edge innovation.
the whole, 2007 fulfilled a lot of potential in the industry,
yet it leaves us with a sense that the Indian media story
is still pregnant with a thousand more possibilities
Media players saw newer growth pastures, widened their business
horizons, deepened their portfolios and above all competed
and cooperated aggressively. This was a sign that the industry
was alive, kicking and ready to reach the next level. The
fact that many global brands made a beeline to enter the market
or strengthen their presence is a testimony to the health
of the industry.
was widespread strengthening of newer trends such as the
heightened sensitivity to user generated content across
genres, and a greater focus on interactivity and 'mobilization'
of content across the board
year saw some good old fashioned competition reach newer pinnacles.
Within television, multiple channel launches, especially in
news and entertainment, aggressive sales and marketing ploys
such as those displayed in the battle for cricket broadcasting
supremacy, innovative new show formats, dogged pursuance of
alliances and rights and the perennial scramble for prime
time shares, ensured 2007 was an exciting period for the industry.
At the same time, there was widespread strengthening of newer
trends such as the heightened sensitivity to user generated
content across genres, and a greater focus on interactivity
and 'mobilization' of content across the board.
in other media such as print, competition became fiercer amongst
the national print majors. Yet, there was also a rise of more
targeted products, creating niche plays across regions (launch
of city specific compacts in Delhi and Bangalore), demographics
such as the youth, women (launch of youth oriented compact
paper) or genres such as lifestyle, global fashion, celebrity
gossip ( launch of many international magazine titles). The
same high intensity and feverish growth pitch could be seen
in the online and new media space, with multiple mobile marketing
solutions, out of home innovations and web enabled services
hitting the market.
2007 was a momentous year for the industry, with a great degree
of optimism in the air. However, there were also concerns
that made us exercise caution in all that optimism. Talent
management became an important issue for the industry, with
sustained levels of attrition. Industry fee and rate structures
were under much debate, especially for broadcasters with respect
to the surcharge issue. The need for a re-alignment in these
became a matter of contention and that is yet to be fully
resolved. The regulatory environment for the industry did
not improve substantially and a lot of streamlining in policymaking
is still necessary in close consonance with industry players.
Issues such as revenue leakages through media value chains
and a greater level of industry consensus and organization
are other key areas that continued to impede us in 2007.
year, the group saw tremendous 'competency expansion',
apart from continued organic growth in its already existing
market leading brands.
Network18, 2007 was a defining moment in many ways. Befittingly,
in 2007, we confidently unraveled our new brand identity and
re-committed ourselves to continue enlightening, entertaining
and enabling India. Moreover, the year symbolized a great
culmination of the first phase of Network18's growth story.
By 2007, we have progressed from being only a "small
company" a decade ago, a production house as our genesis,
to now becoming a "small BIG company", which is
considered as one of India's leading full play media conglomerates.
In fact, in 2007, our growth story reached newer unprecedented
highs. This year, the group saw tremendous 'competency expansion',
apart from continued organic growth in its already existing
market leading brands. In 2007, Network18 expanded into newer
media such as print and genres such as general entertainment,
through strategic alliances with global leaders like Viacom
and Forbes, the acquisition of Infomedia and announcement
of the JV with Jagran Prakashan.
diversified our gamut of services with the launch of E18,
our full spectrum events business which clocked early coups
with prominent music gigs such as Americas and Scorpions.
Our filmed entertainment venture Studio18 led from the front
with innovative distribution and marketing strategies as was
evident from Jab We Met becoming one of the year's
blockbusters, despite the high voltage drama from other big
continued on the leadership path in the Indian online space
with stronger performance of all portals across the content,
communication and transaction spectrum. Our foray into the
Hindi online space with the launch of 'Josh18' and success
with our latest mobile innovation "Moneycontrol's Markets
on Mobile" ratified our status as new media pioneers
in the country. In fact, Markets on Mobile has already emerged
as one of the largest mobile subscription services in the
country within a couple of months of launch.
the television side, our leader brands across business news,
general news and music and entertainment (CNBC Channels, CNN-IBN,
IBN 7 and MTV Network channels) continued to traverse new
boundaries and sustained their momentum through 2007. Ratings,
viewer feedback, awards and advertiser interest ratified the
continued progress of our television business.
in 2007, it was definitive that Network18 has become a "small
BIG company". The future promises to be exciting and
invigorating for all of us at the group. Our long term vision
is quite simple and clear. Network18 must emerge as the "Big
Big company" on the global media stage, a torchbearer
of the Indian media industry's arrival on the world market.
our immediate objective towards achieving that vision is to
FIRST become a "big SMALL company". The "SMALL"
symbolizes our passionate commitment to huddle together (Much
like the famous Indian cricket one!) and continue to work
as a well knit team which envisions and synergizes together
and above all never loses the spirit of innovation and enterprise
that has been the DNA of Network18. At Network18, expanding
size will not mean furthering distances!
the group, our success mantra has always been our ability
to execute with great precision, led by India's best media
talent along with strong adherence to our core values and
vision. We hope to continue attracting and retaining the most
innovative and passionate minds in the business as we strive
to achieve the next phase of the Network18 growth story. 2008