| Lots
of consumer centric stipulations have been made in the said Regulations which,
among other things, include establishment of call centres by DTH operators, redressal
of consumer complaints within stipulated timeframes and the concept of Nodal Officers
to be appointed by DTH operators. Trai
has also issued Interconnect Regulations for DTH services mandating the Broadcasters
to come out with Reference Interconnect Offer (RIO) for DTH operators and provision
of channels on a la-carte basis by broadcasters to DTH operators under the said
RIO. Trai
has also come out with a Tariff Order for non-Cas areas whereby not only the price
freeze, which was already in operation, has been continued, but now even the ceiling
in respect of cable rates have also been provided at the retail level. In
addition, Trai has also stipulated the provision of a la carte channels to MSO/Broadcasters
in non-Cas areas. The order has created a lot of hulchul in the industry.
Cross
media ownership issue and restriction in holding shares within electronic media
and distribution sector may act as an impediment to the overall growth of the
sector _____****_____ |
No previous
order/Regulation of Trai had generated as much heat and controversy as the present
Tariff order for non-Cas areas. While the MSO and cable operators have welcomed
it, the broadcasters on the other hand have severely criticised it, as in their
view their commercial interest have not been adequately taken care of by Trai.
The broadcasters are arguing that the present tariff order would benefit only
one segment the MSOs as no a la-carte choice can be provided to consumers
in non-addressable analog environment because of technological impediments. Their
grievance is that the Regulator has not addressed the problem of under-declaration.
The matter is currently sub judice in the TDSAT. The
Trai is in the process of issuing its recommendation to the government on IPTV
and Mobile TV which would give further impetus to the proposed digitisation. The
Cable and Satellite Television sector is the only sector where both Service Tax
and Entertainment Tax are levied at present which amounts to double taxation.
It may be mentioned that levy of both service tax and entertainment tax ultimately
make the services costlier for the consumers. It is pertinent to point out that
when a movie/ film is shown in a cinema, only entertainment tax is levied and
no service tax is charged for screening the movie in a cinema theatre. Both
DTH services and cable services are at present reeling under the heavy burden
of multiple taxation and levies (such as license fee, service tax, entertainment
tax, VAT on customer premises equipment which cumulatively add up to as high as
56 per cent) which are acting as an impediment to the growth and development of
these services. Such a high multiple taxation and other levies vis-à-vis
other sectors has resulted in these services becoming costlier and unaffordable
for the masses. Accordingly,
to ensure proper growth and development of this sector, the multiple levies/ taxation
structure needs to be rationalised. Similarly,
the customs duty structure on STBs and other equipments which are quite crucial
for digitization also needs rationalisation in line with IT and Telecom sectors.
It
is imperative that to promote the growth of digital platforms, duty structure/concession
applicable to IT and Telecom sector be extended to the broadcasting industry to
provide a level playing field _____****_____ |
All in
all, year 2007 has been excellent for the Broadcast, DTH and Cable sector, and
would be remembered as the year in which the solid foundations have been laid
for digitisation and to create an environment enabling the broadcasting and distribution
sector to takeoff and move towards the path of growth and development at an accelerated
pace. In
the present era of convergence the distinction between Broadcasting, Telecommunication
and Information Technology is disappearing very fast. It is therefore imperative
that in order to promote the growth of digital platforms, duty structure/concession
applicable to IT and Telecom sector be extended to the broadcasting industry and
it is treated as part of telecom infrastructure to provide a level playing field. The
need of the hour is to create the same kind of conducive environment by the government
by creating level playing field and granting fiscal incentives and concessions
to the sector as has been done for the telecom sector and this sector would also
register phenomenal growth in coming years. |