Television

Hindi news channels see tough Muqabala

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/15/ajtak.jpg?itok=b-iprYIi

Lights flashed, cameras rolled, news was created and records made. With no sure route to success, the tussle for bragging rights in the Hindi news space aggravated, with ever more bizarre stories being thrown up. In stark contrast, investigative, true journalism could not collect much by way of worthwhile brownie points on the ratings graph-o-meter. 2007 has indeed been an active year for news channels; sting operations, saas bahu stories, khatarnak baba, Nag Nagin Ki Shaadi, and the like ruling the roast.

IBN7 managing editor Ashutosh says that this year has clearly shown how ratings and TRPs can affect content.

NDTV Group director Narayan Rao says, "This was a year when the question was asked as to where the advertisers were putting their money: trash channels or genuine ones. From the limited perspective of a news channel, particularly Hindi news, I can see that a large number of them have gone the tabloid way: the sex-and-violence route."

Indiantelevision.com's analysis of Hindi news channels using Tam data (HSM, C&S 15+, all day parts) during the one-year period beginning January 2007 throws up some interesting insights into the genre while the battle among the players intensifies.

Refusing to budge from the top position for the 'golden' year of Hindi News channels is India Today Group's Aaj Tak, with an annual average of 20.83 per cent market share. Being the forerunner, it has been consistent in its performance as far as relative market share. Beginning the year with 23 per cent in January, it reached its lowest in the month of June and December with a market share of 19 per cent in both the months. In June it was neck to neck with Star News, but in the month of December it had to finally give way as Star News took over pole position.

Aaj Tak's sister concern Tez has also maintained its consistency with an almost constant share of 5 per cent of the market for eight months.

Aaj Tak news director QW Naqvi says, "As for our channels, it is extremely satisfying that we have retained the number one position despite a virtual dogfight in the TV news market. We are proud to present balanced news content. Though this is a remarkable achievement for Aaj Tak, we are aware of the challenges ahead. A number of new channels coming in the fray and with a growing audience base, it will be our effort to retain our number one position - both in terms of content perfection and market share."

A huge attrition seen by Aaj Tak during the year however did not have any direct effect on the score card. Its top rung journalists have made tracks, either to upcoming Hindi news channels or already established ones. Aaj Tak lost its executive editor Punya Prasun Bajpai who switched sides to Samay (then Sahara Samay) as editor-in-chief. Bajpai took along with him a host of other Aaj Tak journalists including anchor and deputy editor Sanjay Bragta and crime bureau chief Nazim Naqvi.

Aaj Tak executive editor and Mumbai bureau chief Shishir Joshi quit to join Mid Day Multimedia as group directorial editor. Aaj Tak also lost Ram Kripal and Rahul Kulshetra to Triveni Group. While Kripal joined as group editor for their upcoming news channels, Kulshetra will head technical operations.

With an annual average of 18.08 per cent is News Corp backed Media Content and Communication Services (MCCS)'s Star News, which stands next to Aaj Tak in terms of market share. Star News began the year with 17 per cent market share in January. By mid-year it had picked up 19 per cent. It carved a share of 20 per cent each in the months of September, and October but could not surpass Aaj Tak in the numbers game. December, however, was a good month for Star News as it broke Aaj Tak's monopoly by getting to the top place with 20 per cent of the market share in its kitty.

Next in the rung is India TV with an annual average of 13.75 per cent. India TV had 11 per cent in January, but slipped down to 9 per cent in February. From May, India TV joined the race in high spirits with its highest grab of 16 per cent. What followed in the later months was consistence in terms of performance in market share, dabbling between 15 to 16 per cent in the last two quarters of the year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories