news channels see tough Muqabala
January 2008 6:30 pm)
flashed, cameras rolled, news was created and records
made. With no sure route to success, the tussle for
bragging rights in the Hindi news space aggravated,
with ever more bizarre stories being thrown up. In stark
contrast, investigative, true journalism could not collect
much by way of worthwhile brownie points on the ratings
graph-o-meter. 2007 has indeed been an active year for
news channels; sting operations, saas bahu stories,
khatarnak baba, Nag Nagin Ki Shaadi, and
the like ruling the roast.
IBN7 managing editor Ashutosh says that this year has
clearly shown how ratings and TRPs can affect content.
NDTV Group director Narayan Rao says, "This was
a year when the question was asked as to where the advertisers
were putting their money: trash channels or genuine
ones. From the limited perspective of a news channel,
particularly Hindi news, I can see that a large number
of them have gone the tabloid way: the sex-and-violence
Indiantelevision.com's analysis of Hindi news
channels using Tam data (HSM, C&S 15+, all day parts)
during the one-year period beginning January 2007 throws
up some interesting insights into the genre while the
battle among the players intensifies.
to budge from the top position for the 'golden' year of Hindi
News channels is India Today Group's Aaj Tak, with an annual
average of 20.83 per cent market share. Being the forerunner,
it has been consistent in its performance as far as relative
market share. Beginning the year with 23 per cent in January,
it reached its lowest in the month of June and December with
a market share of 19 per cent in both the months. In June
it was neck to neck with Star News, but in the month of December
it had to finally give way as Star News took over pole position.
Aaj Tak's sister concern Tez has also maintained its consistency
with an almost constant share of 5 per cent of the market
for eight months.
Tak news director QW Naqvi says, "As for our channels,
it is extremely satisfying that we have retained the number
one position despite a virtual dogfight in the TV news market.
We are proud to present balanced news content. Though this
is a remarkable achievement for Aaj Tak, we are aware of the
challenges ahead. A number of new channels coming in the fray
and with a growing audience base, it will be our effort to
retain our number one position - both in terms of content
perfection and market share."
A huge attrition seen by Aaj Tak during the year however did
not have any direct effect on the score card. Its top rung
journalists have made tracks, either to upcoming Hindi news
channels or already established ones. Aaj Tak lost its executive
editor Punya Prasun Bajpai who switched sides to Samay (then
Sahara Samay) as editor-in-chief. Bajpai took along with him
a host of other Aaj Tak journalists including anchor and deputy
editor Sanjay Bragta and crime bureau chief Nazim Naqvi.
Aaj Tak executive editor and Mumbai bureau chief Shishir Joshi
quit to join Mid Day Multimedia as group directorial editor.
Aaj Tak also lost Ram Kripal and Rahul Kulshetra to Triveni
Group. While Kripal joined as group editor for their upcoming
news channels, Kulshetra will head technical operations.
an annual average of 18.08 per cent is News Corp backed Media
Content and Communication Services (MCCS)'s Star News, which
stands next to Aaj Tak in terms of market share. Star News
began the year with 17 per cent market share in January. By
mid-year it had picked up 19 per cent. It carved a share of
20 per cent each in the months of September, and October but
could not surpass Aaj Tak in the numbers game. December, however,
was a good month for Star News as it broke Aaj Tak's monopoly
by getting to the top place with 20 per cent of the market
share in its kitty.
Next in the rung is India TV with an annual average of 13.75
per cent. India TV had 11 per cent in January, but slipped
down to 9 per cent in February. From May, India TV joined
the race in high spirits with its highest grab of 16 per cent.
What followed in the later months was consistence in terms
of performance in market share, dabbling between 15 to 16
per cent in the last two quarters of the year.
here for Yearender 2007 Archives|