Hindi news channels see tough Muqabala

Lights flashed, cameras rolled, news was created and records made. With no sure route to success, the tussle for bragging rights in the Hindi news space aggravated, with ever more bizarre stories being thrown up. In stark contrast, investigative, true journalism could not collect much by way of worthwhile brownie points on the ratings graph-o-meter. 2007 has indeed been an active year for news channels; sting operations, saas bahu stories, khatarnak baba, Nag Nagin Ki Shaadi, and the like ruling the roast.

IBN7 managing editor Ashutosh says that this year has clearly shown how ratings and TRPs can affect content.

NDTV Group director Narayan Rao says, "This was a year when the question was asked as to where the advertisers were putting their money: trash channels or genuine ones. From the limited perspective of a news channel, particularly Hindi news, I can see that a large number of them have gone the tabloid way: the sex-and-violence route."'s analysis of Hindi news channels using Tam data (HSM, C&S 15+, all day parts) during the one-year period beginning January 2007 throws up some interesting insights into the genre while the battle among the players intensifies.

Refusing to budge from the top position for the 'golden' year of Hindi News channels is India Today Group's Aaj Tak, with an annual average of 20.83 per cent market share. Being the forerunner, it has been consistent in its performance as far as relative market share. Beginning the year with 23 per cent in January, it reached its lowest in the month of June and December with a market share of 19 per cent in both the months. In June it was neck to neck with Star News, but in the month of December it had to finally give way as Star News took over pole position.

Aaj Tak's sister concern Tez has also maintained its consistency with an almost constant share of 5 per cent of the market for eight months.

Aaj Tak news director QW Naqvi says, "As for our channels, it is extremely satisfying that we have retained the number one position despite a virtual dogfight in the TV news market. We are proud to present balanced news content. Though this is a remarkable achievement for Aaj Tak, we are aware of the challenges ahead. A number of new channels coming in the fray and with a growing audience base, it will be our effort to retain our number one position - both in terms of content perfection and market share."

A huge attrition seen by Aaj Tak during the year however did not have any direct effect on the score card. Its top rung journalists have made tracks, either to upcoming Hindi news channels or already established ones. Aaj Tak lost its executive editor Punya Prasun Bajpai who switched sides to Samay (then Sahara Samay) as editor-in-chief. Bajpai took along with him a host of other Aaj Tak journalists including anchor and deputy editor Sanjay Bragta and crime bureau chief Nazim Naqvi.

Aaj Tak executive editor and Mumbai bureau chief Shishir Joshi quit to join Mid Day Multimedia as group directorial editor. Aaj Tak also lost Ram Kripal and Rahul Kulshetra to Triveni Group. While Kripal joined as group editor for their upcoming news channels, Kulshetra will head technical operations.

With an annual average of 18.08 per cent is News Corp backed Media Content and Communication Services (MCCS)'s Star News, which stands next to Aaj Tak in terms of market share. Star News began the year with 17 per cent market share in January. By mid-year it had picked up 19 per cent. It carved a share of 20 per cent each in the months of September, and October but could not surpass Aaj Tak in the numbers game. December, however, was a good month for Star News as it broke Aaj Tak's monopoly by getting to the top place with 20 per cent of the market share in its kitty.

Next in the rung is India TV with an annual average of 13.75 per cent. India TV had 11 per cent in January, but slipped down to 9 per cent in February. From May, India TV joined the race in high spirits with its highest grab of 16 per cent. What followed in the later months was consistence in terms of performance in market share, dabbling between 15 to 16 per cent in the last two quarters of the year.

Latest Reads
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories