DD may commission news shows from panel of producers

NEW DELHI: The Prasar Bharati board, which met here yesterday, has decided that Doordarshan should go in for narrowcasting by tying up with organisations like NGOs and agriculture universities.

The board also decided that while commissioning of programmes should be started again, a panel of producers should be set up to whom news and current affairs programming can be commissioned. This panel is likely to include those who have produced N&CA-based programming for DD like BAG Films, Rajat Sharma's IMPL and Nalini Singh.

The board also discussed other issues that included recovery of money from those private agencies and producers who owe DD money running into crores of rupees and the sponsorship-related controversy that is threatening the cricket world, and the bonus scheme for bulk advertisers.

Where narrowcasting is concerned, DD has floated this scheme where it will tie up with agriculture universities like the Hissar Agriculture University (negotiations completed) for agriculture-related programmes to be made by these organisations for telecast on DD's various regional channels or meant for local viewing. "A DD centre ready for such narrowcasting is Bellary," a member of the Prasar Bharati board told, adding that this is part of Prasar Bharati's efforts to live up to its image of a pubcaster.

The board, according to Prasar Bharati sources, took note of the sponsorship controversy which has engulfed the cricketing world and its implications if some top cricketers from India like Sachin Tendulkar and other countries do not participate in the ICC-organsised cricket tournaments because of their personal sponsorship deals.

"What can bother DD is that if top cricketers do not participate in the upcoming cricket tournament, then the commercial value of such matches may go down and the marketing of such matches may become a problem," the Prasar Bharati board member said.

Though DD is fairly protected against such upheavals, the Board nevertheless took note of the controversy and its financial implications if any.

On the recovery of money owed to DD, the errant producers had suggested that DD adjusts the outstanding against them for new programming. However, a final decision on this issue could not be taken by the board at its meeting yesterday.

Latest Reads
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories