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The Indian CAB&SAT Reporter's : Breaking News

French films heating up Friday nights on DD Metro Team

(14 August 2002 5:35 pm)

When it comes to foreign films, media focus is firmly on the rivalry amongst English movie channels. But maybe its time they sat up and took note of what national broadcaster Doordarshan's Metro channel has managed in quietly carving out a niche for itself in the late Friday night slot by screening French films.

As per the alliance between the French Embassy and DD, French films commenced airing on DD Metro from 10 May. For all C&S homes in the four metros Delhi, Mumbai, Chennai and Kolkata the 13 films aired till 2 August notched an average TRP of 0.68. For section AB males between 15-34 the average increased to 1. Not too bad considering the fact that 1 TVR ratings are considered pretty good for English movies.

Captain Sinbad, which aired on 7 July, achieved the highest ratings among all C&S with a TVR of 1.53 while among the all-male audience, it was the 17 May screening of Some Girls Do, that drew in the numbers with a 2.53 TVR.

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