Channel [V] claims growth overdrive

Watch out the [V] machine is coming. That is the message that the Star Network's music channel is sending out to its rivals, principally MTV. Channel [V]'s strategy of focussing on the urban youth market and creating new formats and programming innovations like Coke [V] Popstars talent hunt that gave birth to all-girl band VIVA!, is paying rich dividends, the channel claims.


The success of Coke [V] Popstars as well as the album sales of VIVA!, has seen Channel [V] driving growth in the entire music category in the last few months, claim channel representatives, quoting AC Nielsen's TAM data.


Says Sameer Nair, COO Star TV: "Popstars was the flagship show on the channel and it performed that role as expected, fuelling growth in shares & increasing the stickiness of the channel."

Measurement Parameter     Channel [V]

Audience Share     127% Up

TVR     100% Up

Cumulative Reach     26% Up

Time Spent     68% Up

(Source: TAM Media research, Base: C&S SEC ABC 15-24 yrs, 9 cities, April to June 2002 versus April to June 2001)


Among the other recent successes the channel has notched up are the 8 Promax BDA awards it picked up in Los Angeles. This has been the one of the largest hauls for any Indian Channel in recent times.


And to keep the momentum going, Channel [V] has completely rejigged its morning band, as research showed that viewers preferred back-to-back music in this slot & not VJ-hosted or link-based shows. With this in mind, the Captain Fastbreak band has been created with the catchline "you are never more than 60 seconds away from great music!" The channel has also launched [V] Video War, an interactive SMS-based show where viewers vote for their preferred music video.


Says Amar Deb, creative director, "We will continue to show the way in the music television category with our racy promos & innovative programming. There is a whole series of new stuff in the pipeline which will ensure that Channel [V] will continue to retain this edge."

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories