Panamsat introduces two digital services to improve worldwide delivery of video content

MUMBAI: Panamsat, which claims to be the premier provider of global video and data broadcasting services via satellite, has introduced two new digital services designed to improve the way video content is delivered to customers around the world. Each of these products increases the flexibility, improves the speed and reduces the overall costs of the video distribution process.

An official release informs that both the Video on Demand and Digital Store and Forward (DSF) services were developed in partnership with PanAmSat’s core video customers - who make up the majority of PanAmSat’s annual revenues. Panamsat says that the initiative came about as the company's large video providers were being asked by the consumer for movies, news and other entertainment when they want to view it not just when it is available. The new VOD service allows them to do just that. The video providers also have challenges in distributing their programming around the world - and that’s where Panamsat claims that its new DSF service and PanAmSat’s global distribution platform comes in.

An official release informs that Intertainer which claims to be the leading broadband entertainment on demand content and services provider, is working with PanAmSat to distribute VOD content to its cable affiliate partners via satellite. By using PanAmSat’s satellites as the basis for the delivery of VOD content, Intertainer will substantially improve the efficiencies in its overall distribution process.

Specifically, the use of satellite technology leveraging PanAmSat’s Power of 5 antenna program will eliminate the need for manual input of information at the cable head end. Each of the new services provides a secure turn-key solution for the delivery of video content to programmers, cable operators, film production houses and other media outlets. The services upgrade video content to a digital format, as well as provide an alternative to analogue transportation of programming, anywhere, anytime the release says.

PanAmSat’s DSF service enables the digital storage and delivery of video content around the globe. It is specifically designed to support the needs of international video content providers such as film and television production companies. Currently, most video production companies use the dubbing and overnight shipping of tapes as the basis for the distribution of their product. This new solution enhances traditional means of video production and distribution, as it offers a satellite-based digital alternative and significantly reduces the need for traditional analogue tapes. Through the DSF service, customers can beam programming content from North America to production facilities around the globe. It claims to offer one of the fastest, efficient and most reliable means to distribute video content on a global basis.

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