For long a has-been, Sahara TV is now gearing up to stand up and be counted. In preparation for a major programming revamp that is rolling out in September, the channel is going in for a new look on 15 August. Aimed to coincide with Independence Day, the channel will sport new graphics as well as a couple of new shows.
The channel also has plans to introduce a special weekend programming line-up within the next two months, says Sahara TV president Satish Menon.
Among the new programmes that are to be launched on the channel in a phased manner in the next few months is Parchhaiyan, a suspense soap that premiered on Monday. Slotted in the 9 pm prime time band Mondays to Thursdays, the Ravi Rai directed series starring Milind Gunaji and Reena Wadhwa is pitched directly against family soaps on mainstream satellite channels, says Menon.
The channel's Independence Day programming line up includes a mega entertainment show titled Bharat Parva featuring Bollywood's top stars. And continuing in that nationalistic vein, an hour long weekly show Mission Fateh, an ode to soldiers on the battlefront, launches 16 August at 9 pm. Each episode will feature the saga of a martyr fighting for the country in the unfriendly terrain of Kargil.
Among the channel's new shows lined up for September is an adapted version of the classic hit series I Love Lucy with retired former Bollywood superstar Sridevi in the lead role. Post-September will also see Sahara coming out with a strong weekend programming line up, says Menon.
The channel recently appointed SSC&B to promote its programmes, Shubh Mangal Savdhan and Parchhaiyan in a multi media campaign encompassing print, outdoor and radio. The task of making the new graphics and new look of Sahara TV has been given to graphics major Crest Communications, says Menon.