Television does deal with UK company to promote sports info products

MUMBAI: has tied up with the SportsBusiness Group (SBG) of the UK to market its clutch of products on the sports information business online to the Indian media, consulting, research, advertising, television and sports management trades. The deal covers popular international publications such as Sportsbusiness International, footballbusiness international, sportsbusinessTV, among others.

Additionally, Indian Television Dot Com will also be promoting the latest SBG report The Future of Sports Broadcasting Rights, which gives buyers a ringside view on sports such as football, tennis, etc. The report is priced at ?685 ($939).

To take a look at the executive summary of the report click here.

To get more information about sports business products please click here.

SportBusiness Group managing director Ben Crawford said: "We are impressed by's ability to help us reach sports marketing and broadcast professionals in India, and the south-east and Asian regions, through its online publications such as The TV Linx Reporter, The Ad Linx Reporter, and the website"

Says Indian Television Dot Com CEO Anil Wanvari: "While it is indeed true that cricket as a sport generates more viewership than any other in India, the ratings of the just concluded Fifa World Cup shows that other sports too are gaining in popularity. Additionally, India's spirited showing in the just-concluded Commonwealth Games and the hype around them makes us buoyant that Indian sport is on the ascent."

He adds: "Indian sport is undergoing a metamorphosis and it is increasingly being treated like a business. We believe that marketing managers in companies which are increasingly backing sport such as LG Electronics, Hero Honda, Brittania, MRF, along with media managers in agencies which handle their brands, and television channels which air these sports events can benefit tremendously from SBG's view on the future of the sports broadcasting rights. Millions of dollars are backing various sports today. And getting an independent view helps in taking better decisions."

Listed below are some comments from business leaders about SportBusinessTV:

"At last there is an international publication about sport and television that is written by somebody who has spent his life in the industry - and it shows. SportBusinessTV is both refreshingly accurate and forward thinking in its approach." - Bernie Ecclestone, CEO, Formula One Management.

"SportBusinessTV and are like having a monthly staff meeting with all the major players - buyers and sellers - in one room."

- Mark Reilly, V-P and GM, ESPN International."

"I continue to be astonished by the accuracy of SportBusinessTV's information for the Australasian territory. As a result, I read the European data confident that it can be trusted."

- Harold Anderson, director of sports and Olympics, Seven Network (Australia).

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