Television

MTV to debut first worldwide multimedia visual image campaign from 01 May

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/02/mtv01_0.jpg?itok=Vc9ceNM1

MUMBAI: In what it claims is a first for any television channel, MTV will be premiering its first multimedia visual image campaign, MTV Coordinates, from 1 May in Asia, Australia, Europe, Latin America, North America and Russia.

The innovative campaign was produced in 20 regions around the world with content reflecting the individuality and diversity of the company's network of award-winning localised TV channels and web sites, says an official release. The campaign will be unveiled at the Wolfsonian-FIU in Miami Beach, Florida 22-25 April during the annual MTV Networks International Creative Conference.

MTV Coordinates evolved out of an initial idea by Melissa Silverman of the MTV US On-air Promotions department based on a souvenir book from the MTV Video Music Awards called "Common" that celebrated diversity and anti discrimination attitudes among youth. Following the attacks that took place on 11 September, MTV networks around the world expressed a desire to produce local image spots that celebrate the common bonds as well as diverse perspectives of young people worldwide. MTV Coordinates developed organically over a seven-month period with input from various MTV Creative Directors across the globe.

The campaign features a series of spots, each highlighting special keywords chosen by individual channels, such as rhythm, community, identity, sex, chaos, laughter and beauty. The keywords are interpreted by a series of original still images taken by photographers commissioned by MTV in local markets. Set to a vibrant and eclectic music soundtrack, the 30-second spots are linked together by complementary graphics conceptualised by Fernando Lazzari of MTV Latin America and featuring the exact latitude and longitude coordinates for cities worldwide that are represented in the still images, resulting in a campaign that is universally appealing but also locally inspired. Each participating MTV produced one promo but will share the entire series of spots among channels and websites around the world.

"MTV Coordinates reflects the diverse creativity and vision that has been such a vital component of our success in operating localised TV channels and websites around the world," commented Lisa Hackett, senior vice-president of programming, marketing and operations, MTV Networks International. "We're especially delighted to launch our new multimedia visual image campaign at The Wolfsonian-FIU, a museum and research center dedicated o the study of visual culture and its ability to persuade and influence."

Said Cyrus Oshidar, vice-president, Creative, MTV India: "It's a first for any television channel and it is great to be a part of a truly global initiative."

MTV website elements for the campaign include streaming of all the spots on individual websites and a flipbook of the extensive series of photographic images. In addition, selected websites will feature locally produced elements such as electronic greeting cards and other announced soon.



MTV channels and websites participating in MTV Coordinates include Australia, Brasil, Canada, Espana, European, France, Germany, India, Italia, Japan, Korea, Latin America (North, Central and South), Mandarin, The Netherlands, Nordic, Polska, Russia, Southeast Asia, UK, & Ireland, and US.

The music featured in the spots includes acclaimed acts such as Iceland's Sigur Ros and Poland's Andrzej Smolik. In addition, several spots include original music produced specifically for this campaign.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/news18.jpg?itok=sSmkZV2Z
News18 launches Google Progressive Web Apps in Hindi and Bengali

News18, India’s leading destination for news with more than 100 million active viewers per month, has worked with the Google team in India to launch Progressive Web Apps (PWAs) in Hindi and Bengali.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/mtv.jpg?itok=kNYXllOL
MTV beats is the fastest growing hindi music channel since launch

It is no secret that Indians love their Movies and Music. Hence, MTV Beats is stepping up the festive tempo with the launch of an array of differentiated content offerings as well as unique consumer led properties that the category hasn’t experienced before!

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/subhash.jpg?itok=cpSxWPuj
Essel’s Subhash Chandra on Zee, OTT giants & the Jio juggernaut

Zee Entertainment Enterprises (Zee) has withheld challenges from international broadcasters to acquire a place as one of the top media companies in India. While several players with deep pockets are investing a high amount in content, Essel Group chairman Subhash Chandra, with 26 years of...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/johari.jpg?itok=M2el-L2n
Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/Synamedia.jpg?itok=rbH_Ge1V
Synamedia sets out corporate vision, strategy and investment focus

Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories