Television

MTV to debut first worldwide multimedia visual image campaign from 1 May

MUMBAI: In what it claims is a first for any television channel, MTV will be premiering its first multimedia visual image campaign, MTV Coordinates, from 1 May in Asia, Australia, Europe, Latin America, North America and Russia.

The innovative campaign was produced in 20 regions around the world with content reflecting the individuality and diversity of the company's network of award-winning localised TV channels and web sites, says an official release. The campaign will be unveiled at the Wolfsonian-FIU in Miami Beach, Florida 22-25 April during the annual MTV Networks International Creative Conference.

MTV Coordinates evolved out of an initial idea by Melissa Silverman of the MTV US On-air Promotions department based on a souvenir book from the MTV Video Music Awards called "Common" that celebrated diversity and anti discrimination attitudes among youth. Following the attacks that took place on 11 September, MTV networks around the world expressed a desire to produce local image spots that celebrate the common bonds as well as diverse perspectives of young people worldwide. MTV Coordinates developed organically over a seven-month period with input from various MTV Creative Directors across the globe.

The campaign features a series of spots, each highlighting special keywords chosen by individual channels, such as rhythm, community, identity, sex, chaos, laughter and beauty. The keywords are interpreted by a series of original still images taken by photographers commissioned by MTV in local markets. Set to a vibrant and eclectic music soundtrack, the 30-second spots are linked together by complementary graphics conceptualised by Fernando Lazzari of MTV Latin America and featuring the exact latitude and longitude coordinates for cities worldwide that are represented in the still images, resulting in a campaign that is universally appealing but also locally inspired. Each participating MTV produced one promo but will share the entire series of spots among channels and websites around the world.

"MTV Coordinates reflects the diverse creativity and vision that has been such a vital component of our success in operating localised TV channels and websites around the world," commented Lisa Hackett, senior vice-president of programming, marketing and operations, MTV Networks International. "We're especially delighted to launch our new multimedia visual image campaign at The Wolfsonian-FIU, a museum and research center dedicated o the study of visual culture and its ability to persuade and influence."

Said Cyrus Oshidar, vice-president, Creative, MTV India: "It's a first for any television channel and it is great to be a part of a truly global initiative."

MTV website elements for the campaign include streaming of all the spots on individual websites and a flipbook of the extensive series of photographic images. In addition, selected websites will feature locally produced elements such as electronic greeting cards and other announced soon.



MTV channels and websites participating in MTV Coordinates include Australia, Brasil, Canada, Espana, European, France, Germany, India, Italia, Japan, Korea, Latin America (North, Central and South), Mandarin, The Netherlands, Nordic, Polska, Russia, Southeast Asia, UK, & Ireland, and US.

The music featured in the spots includes acclaimed acts such as Iceland's Sigur Ros and Poland's Andrzej Smolik. In addition, several spots include original music produced specifically for this campaign.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/kids.jpg?itok=CMqVgNwW
Nickelodeon bags array of sponsors for Kids Choice Awards 2017

Nickelodeon is all set to kick off the awards season- - Kids Choice Awards (KCA), with an opportunity to vote for their favourites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste has come on board as presenting sponsor, JollyRancher as powered...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/times-now.jpg?itok=w5TdGWxW
Republic TV, Times Now viewership moves up as genre ratings fall

BENGALURU: The two top-ranked channels of the Indian English news genre saw small increases in their weekly viewership in week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017, period, week under consideration) as compared to the nadir of the previous week.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/heerutv-shows.jpg?itok=1scjbVk7
Sri Lanka's higher TV content import levy to hurt Indian TV channels

MUMBAI: Ouch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month,  issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/sunil_1.jpg?itok=HDvqMS6f
Leica enters India market, aims to revolutionise high-end photography

German high-end cameras and optics brand ‘Leica,’ today launched its operations in India. With a vision to change the dynamics of photography in the country, the brand has opened its doors to customers in India by inaugurating its first partner store in the capital city. With this, the brand plans...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/rahul.jpg?itok=zJvpc_2H
Rahul Mishra Shemaroo's new general manager marketing

Shemaroo Entertainment (Shemaroo) has appointed Rahul Mishra as general manager marketing. He will be reporting to the company’s director, Hiren Gada. Mishra's new role has been specially created to spearhead the brand in its current transitional phase.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/isl.jpg?itok=7-zexWZ-
Hero ISL S4 opening game saw 59% viewership growth

The opening match of the Hero Indian Super League (ISL) season 4, ATK and Kerala Blasters FC, got 25 million total TV impressions with a 59 per cent growth in viewership over last year’s first game, as per data shared by the broadcaster.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/vaishali.jpg?itok=WZQdFUC_
Vaishali Sharma takes charge of Sab, Sony Pal marketing

Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Kids.jpg?itok=Pu-tdpDo
Kids prefer entertainment over edutainment on TV

MUMBAI: Broadcasters’ various attempts at creating content that can get children hooked has repeatedly turned up one result – animation entertainment is what each child comes for.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/DD_Kashir.jpg?itok=9oJW8g1B
Doordarshan calls off DD Kashir's channel packaging

NEW DELHI: Over five months after bids were invited and three months since agencies were shortlisted, Doordarshan (DD) has cancelled the tender for the channel packaging work of DD Kashir.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories