Television

Ten Sports scores big with 2002 Fifa World Cup rights

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/24/ten_sports.jpg?itok=bpXTmXOZ

Taj Entertainment Network (Ten) Sports is not letting any grass grow under its feet in its bid to make a mark on the sports broadcast arena. The new kid on the sports block gave notice to rivals ESPN Star Sports (and Sony Entertainment Television) when it announced today it had secured all cable, satellite and terrestrial rights for the 2002 Fifa World Cup to be hosted by Korea/Japan in June. 



Abdulrahman Bukhatir's Taj Television Ltd won the rights after placing a higher bid than both ESPN Star Sports and Sony Entertainment. 



A total of 64 matches is what will be showcased in what is without doubt the biggest sporting spectacle in the world, ahead of even the Olympic Games in sheer size of audience terms. The World Cup kicks off on 31 May and is a month-long soccer extravaganza. This is the first time that the event will take place in Asia, a real boost as far as viewership is concerned. The 1998 World Cup in France garnered pathetic viewership essentially because the live telecast, prime time in Europe, was at unearthly hours of the morning in India. 



Another major advantage that Ten Sports will have as far as getting a return on its investment is concerned is that it has got the terrestrial telecast rights as well. This in effect means that there will be no split in the ad revenues between it and national broadcaster Doordarshan. 



This is also significant as far as pushing distribution numbers is concerned because Ten will have a much stronger bargaining position vis-a-vis cable operators for its subscription rate of Rs 12 which it expects to have fully rolled out by the World Cup's kick-off date. 



This is not to say that it can totally deny DD the rights to telecast matches due to clauses that Fifa has built into all deals regarding broadcast by the national terrestrial broadcaster. So it may well be that from the last eight onwards (including the semi-finals and the finals) the matches will be available on DD.



According to an official release, Taj Television has signed an agreement with KirchMedia WM GmbH, the worldwide rights holder for the 2002 and 2006 FIFA World Cups, for the exclusive live telecast of the World Cup. KirchMedia WM GmbH is a subsidiary of KirchSport AG, the Swiss-based sports marketing company responsible for overseeing the marketing, sales and production responsibilities for the 2002 and 2006 World Cup. 



Taj Television CEO Chris McDonald says: "It is indeed an honour for the channel to have acquired the world's greatest sporting event. As promised, we are providing the best of world sport on the channel and we assure soccer fans that Ten Sports will capture every bit of the excitement and euphoria that is synonymous with World Cup Soccer." 



Says Oliver Seibert, Head of Television Sales for KirchSport AG: "This is a landmark deal. We are extremely happy that Ten Sports will be telecasting the 2002 Fifa World Cup live to this significant part of Asia. We are certain that Ten Sports, who have recently started operations, will do great justice to the world's largest sporting event." 



The World Cup will have 32 teams participating, including debutantes Senegal and Tunisia. The teams are divided into eight groups of four teams each. The preliminary stage of the World Cup is the Group league phase wherein the top two teams move into the next round-the round of 16. Following the round of 16 is the quarterfinals (round of 8) followed by the semi-finals and the finals. 



Along with the World Cup, the Ten Sports programme line up also features cricket triangulars from Morocco, Classic India-Pakistan Cricket, The Sharjah Cup and The Sharjah Champions Trophy as well as all international cricket from Sri Lanka. Ten is also in efforts to secure the television rights contract of the Pakistan Cricket Board (PCB). 



Ten Sports also has WWF (World Wrestling Federation), The English FA Cup, Manchester United Football, the WTA (professional women's tennis), ATP Dubai Tennis Open, The Ryder Cup, The British Open, Champions Trophy Hockey and Champions Challenge Hockey. 



Another property that Ten is hoping to cash in on in a big way is the WWF series. The cartoon element that is a part and parcel of the whole thing has made superstars out of the lead players. But at least as far as the US is concerned the craze is clearly waning. The Ten Sports team must be hoping that is not the case in India. 



Meanwhile, Taj Sports is just setting up its distribution arm in Pakistan and will be available there through a private cable operator company. In India, it is Modi Group company HMA Udyog that is handling distribution. 



And that's where, more than anything else, Ten clearly hopes to score with the World Cup. On distribution.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/zoom.jpg?itok=KkVHZdxQ
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/pl.jpg?itok=XC7xv3jD
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/eros.jpg?itok=PQuy7nRP
Eros International profits up in first quarter

The Sunil Lulla-led Indian film and media company Eros International Media Limited (Eros) reported 25.3 per cent year on year (y-o-y) jump in profit after tax (PAT) for the quarter ended 30 June 2018 (Q1 2018

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/adwidth.jpg?itok=sBUNT3kJ
Adworth Media Recognized for Excellence in 360 Degree Media Advertising Solutionsat Radio City Icon Awards 2018

The Delhi City Icon Awards, presented by Radio City 91.1 FM, was held on August 3rd, 2018

Television TV Shows Awards

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories