Media monitoring portal launched

A portal that hosts media monitoring reports on the Net and supplements them with data analysis options to generate information online has just been launched.

Launched on 13 April, claims that nearly two years of research has gone into the site and it is utilizing its media experience and expertise in information technology to develop customer specific reports that provide comprehensive media monitoring solutions from anywhere in the world and at any time.

Promoted by Perfect Monitoring Services, the portal offers products specific to the advertising fraternity aimed at providing real time access to telecast data, dynamically organise them by shuffling parameters to compile reports, a company release says. A host of reports exclusive to brand genre, brand, contest, channel, supers and tag-ons are available for television channels to access.

Giving the example of film and music promotions on television channels, Perfect says it has devised products like My Movie Report, My Song Report, Trailor Report and Contest Report.

Among the advantages Pefect claims to offer include:

*Hosting telecast data on the Net and enabling online purchasing of reports.

*Offering category specific reports with the option to change parameters and generate perceptive information using constantly updated data.

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