RiTV plans Marathi channel for rural viewers

MUMBAI: After a Gujarati and Punjabi channel, RiTV will launch a 24-hour Marathi channel during this fiscal year.


The channel will however steer clear of the current crop of Marathi channels that cater predominanty to urban life styles and will instead target rural and semi urban viewers. It will include programming closer to the dreams, hopes, aspirations and lifestyles of this group, an official release says. Agriculture and rural development content will thus be the driving force for success, according to RiTV. The broadcaster also has plans to start a Metro channel this year, which will focus on the SEC A segment in Mumbai, Delhi and Bangalore, a market which the company feels is ideal for a host of nice/exclusive, high profile brands.


The company will invest Rs 40.4 million in the Metro channel and Rs 20.2 million for starting the Marathi channel. The Metro channel will source content from all the three ad heavy cities, covering social events, product launches, local self government, law and order issues, business news and Bollywood news, according to RiTV managing director Subhash Menon.


RiTV also has commenced production of regional films for television audiences in Punjabi, Gujarati, Marathi and Hindi/Urdu, all of which will be premiered on the RiTV bouquet of channels, he says.


The company, which has firmed up plans of diluting 30 per cent stake is aiming to raise Rs 200 million this year. The funds will be used to launch the two new channels and create fresh software. The current fiscal will see RiTV producing 12 Punjabi movies and six Gujarati and Marathi movies each, a number that is expected to go even higher next year. The company has given the mandate for diluting stake to consulting firm Ernst & Young, which has valued the company at Rs 540.3 million. RITV has a programming library that comprises an estimated 3,500 hours of content, valued by Ernst & Young at almost Rs 90 million.

Latest Reads
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie show

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche
Times Network in 100 countries now; launches two channels in Europe

CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories