M&E industry needs to grow at more than 12%


MUMBAI: The Media & Entertainment industry needs to get its act together to grow at a rate of more than 12.5 per cent to be on par with other sunshine sectors, said The Walt Disney Company India MD Ronnie Screwvala.

Srewvala said the India M&E sector has success written all over it provided the industry comes out of its complacency. He also said that innovation and disruption will be the norm.

"The industry is projected to grow at 12 per cent. However this growth is not enough as other sunshine sectors are growing at a much faster pace," said Disney India‘s head honcho.

Screwvala was convinced that India has the creative talent that would help it take the next big leap.

He also said that digitisation will change the dynamics of the broadcast industry. The early results of digitisation has been encouraging, he said.

The benefits of digitisation will only trickle down after two to three years.

"We have been waiting for digitisation for 20 years and it has finally happened," he said in a closing keynote address at Ficci Frames.

Joining debate with the industry on ratings system, Srewvala said the solution for a robust television ratings agency lies within the industry. The fact that almost 70 per cent of television households are outside the current ratings system is a matter of concern, he added.

On an optimistic note, he said that TAM is now covering more homes than it was covering earlier.

New media is a huge opportunity for the industry. However, the key is to find the right business model. India is one of the biggest mobile phone markets, which is also encouraging.

A Rs 1,000 crore blockbuster is not out of reach in future, he asserted.

Print, unlike other markets, is still growing in India at a healthy pace. The India DTH market is the biggest in the world. However, monetisation remains a concern.

On the contentious issue of censorship, an optimistic Screwvala said that India‘s track record is still commendable. The need, though, is to take it to the level of matured democracies.

Regional market‘s, he said, had shown phenomenal growth and are the future growth markets. Understanding consumer will also be key to growth.

Latest Reads

2017 for infotainment and lifestyle channels

MUMBAI: The infotainment and lifestyle genres can’t compete with GECs when it comes to ratings but that doesn’t dampen the spirits of channel heads. New shows are constantly launched to engage the tight community of viewers that channels in the category command.

Specials Year Enders
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories