Cannes readies for MIPTV 2002

 MIPTV 2002, the annual international television programme market held in Cannes, France, will look at the new trends of television programming and the emerging types of programs shaping the industry this April.

The event, to be held from 15 to 19 April will focus on the issues raised by the impact of digital technology on television and will explore the realm of new programming with Shaping Formats for the Future, a series of five high-key conferences. The series will look at how the development of interactive television services, thematic channels and Internet sites is opening the way to a whole new generation of programming which links established broadcasting with interactivity, according to a press release. In the opening keynote address What Will the Winning Program Formats Be? on 15 April, a top level industry player will outline the keys to create the successful programming of the future.

Leading industry figures will show how thematic and new channels are offering producers more outlets on the second day of the event. A MIPNET case study will investigate the success formula behind the most exciting TV talent show ever Pop Idol, which was created with an impressive array of revenue sources. Five executives linked to this property will look at how it came to life and became a smashing hit. On 17 April, experts will turn to new production techniques and show how digital filming and virtual editing can impact production methods and costs. The MIPDOC Documentary Screenings will take place on April 13 and 14.

The organisation has also decided to re-schedule the event next year - MIPTV 2003 will be held from 24 to 28 March instead of in April. The event will follow the MIPDOC Documentaries Screenings on March 22 and 23. Reed Midem, the organisers, have decided on these new dates after input from regular market participants from Asia, America and Europe. MIPTV scheduled in March will make it easier for producers and distributors to close deals before the summer. It will also allow professionals to have more time between MIPTV and other industry events in May, say the organisers.

The event featured 11,049 executives, 2,827 companies from 90 countries including 1228 exhibiting companies on 481 stands, and 2,167 buyers in 2001.

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