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Headlines
Independent body
to study FTA price
Govt. seeks outside opinion on various parameters of
basic tier costing; PwC, ORG-Marg, IMRB in the running...More
Mukerjea nominated
for CAS task force
The Indian Broadcasting Foundation (IBF), the apex body
of broadcasters operating in India, in its board meeting today,
decided that Peter Mukerjea, chief executive of Star India Pvt.
Ltd., would be the fifth IBF member to be nominated for the task
force on conditional access...More
B4U earns $3m in operating profits
B4U Worldwide, the holding company of B4U Movies and
B4U Music, has an operating profit of $ 3 million this fiscal...
More
Sahara Samay National, Uttar Pradesh
to launch today
The stage is set for the launch of Sahara Samay. Starting 28 March,
'Sahara Samay National' Hindi news channel and 'Sahara Samay Uttar
Pradesh', the city-centric satellite news channel, will broadcast
their fare seven days a week - 24 hours a day...More
Raj TV 'Friday Blockbusters' to start in April
After Zee's Thursday Premieres, it is time for "Friday
Blockbusters" down south as Raj Television Network is planning to
launch Velliminnalgal superhit feature films from 7 April 2003...More
Sanjay Khan's '1857
Kranti' shifts to prime time
Sanjay Khan's mega serials -1857 Kranti is soon to be
shifted to Sunday prime time on Doordarshan...More
Numero Uno opens new
studio in Andheri
Sanjay Khan owned- television and film production company
Numero Uno has opened a fully integrated studio to offer creative,
technical, pre and post production services in Andheri...More
Sanjeev Srivastava
to be new India correspondent for BBC News
The BBC has appointed Sanjeev Srivastava, currently
India Business and Western India correspondent as its new India
correspondent. Srivastava has been covering India in different capacities
for the BBC for the last 10 years...More
Notes from Cannes
Buyers in serious business mode at MIPDOC
The sixth edition of the two day festival focused primarily
on 'quality programming'...More
Iraq - US Conflict
CCTV breaks
free of govt intervention
China Central Television, for long dominated by behind
the scenes government intervention, is finally breaking free with
the Iraq conflict...More
CNN.com claims excellent
response for Iraq conflict coverage
With the Iraq war gaining steam, news broadcaster CNN
has claimed an excellent response for its round the clock coverage
online...More
Inmarsat's enhanced
high-speed data capacity over the ME
Satellite communications operator Inmarsat has pushed
its backup satellite into the front line to meet the expected demand
triggered by the impending Iraq conflict...More
Media, Advertising & Marketing Watch
Effective ads
propel economic growth - CNBC NFO poll
Even as acclaimed advertising veteran and specialist
in "Effective Advertising" - Prof John Philip Jones of Syracuse
University reiterated that the effectiveness of advertising can
be measured by scientific methods, the CNBC NFO India effectiveness
survey reaffirmed the same...More
ITC's Mint-O
unveils new TV ad campaign for variant
Unusually Cool! Mint-O, the flagship brand of the confectionery
division of ITC Foods, will be communicating this statement of attitude
through its new television campaign for its latest product variant
Mint-O-Lemon...More
Top US execs prefer Net
to TV, print - say recent surveys
Top level executives and advertisers have started relying
more on the Internet for information, communication and research
at least during workdays rather than reading newspapers. The findings
indicate that marketers have a great opportunity to advertise on
content sites, which draw an audience of 3.8 million users per minute...More
S&S Advtg gears
up to market slots in new DD 'kendras'
With ad agencies and advertisers making their intentions
of going into the interiors of Indian consumer markets, marketing
concessionaires who market or promote programmes or slots on Doordarshan's
upcountry regional channels are slowly gaining prominence...More
Successful brands under
spend but capture minds - Prof Jones
Effective advertising ensures that well managed brands
last forever and become the heart of economic growth. Mega brands
or successful brands always under-spend and their share of voice
is below their share of the consumer's mind...More
Source:
www.indiantelevision.com
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