26 Mar 2003 Volume 7 Issue no: 12














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Headlines
HC order on 'Kanhaiya' Wednesday
The court has reserved its ruling on the Zee show - whose telecast has already been interrupted twice - till Wednesday...More

Cable ops demand variable rate for basic tier Just ahead of the government-sponsored task force meeting on conditional access slated for 27 March, a seemingly somnambulant and fragmented cable fraternity has decided to unite under the banner of the Cable Operators’ United Front (COUF) and proposed a variable or floating rate for the basic tier of cable service instead of a fixed price as being suggested by the government...More

Roy Jr debuts on Sahara with 'Mission Fateh'
While Mission Fateh, Sahara's mega serial is finally being launched on 28 March; Sushanto Roy, son of managing worker Subroto Roy, will make a cameo as Kargil martyr Lieutenant Vijayant Thapar in the series...More

War pummels Oscar ratings to lowest ever in US
If there was no Lagaan to draw in those extra viewers in India, in the US, the 75th anniversary edition of the Academy Awards entered the record books on Monday as the least watched Oscar telecast ever. Gratis the US-led invasion of Iraq...More

Notes from Cannes
MipDoc satisfies despite lower turnout
Reed Midem, organisers of the 6th edition of the documentary festival held on 22-23 March expressed satisfaction about the numbers that turned up...More

MIPTV opens with flourish
Day one of MIPTV ended with a grand opening party at the Martinez Hotel in Cannes. Attended by the Who's Who of senior executives from the television industry in Europe and the United States, Latin America and Asia, it had the usual buzz of a regular MIPTV...More

HBO to receive International Emmy Founders Award
The International Academy of Television Arts & Sciences (International TV Academy) announced today that the cable entity, HBO will receive the prestigious International Emmy Founders Award at the 31st International Emmy Awards on November 24, 2003. ...More

German pubcaster ZDF to be honoured
The Festival De Television De Banff 2003 has decided to honour German national broadcaster ZDF German Television with the Global Television Outstanding Achievement Award in its 24th edition to be held in June...More

Greg Dyke to receive International Emmy Directorate award
The International Academy of Television Arts & Sciences (International TV Academy) announced today that Greg Dyke, Director General of the BBC will receive the prestigious International Emmy Directorate Award at the 31st International Emmy Awards on November 24, 2003...More

US - Iraq Conflict
Abu Dhabi TV, Al Jazeera slug it out for war eyeballs
It's not just the US networks that are in a ratings and influence peddling war as the US-led invasion rumbles on...More

TAM Adex Report
Cross promotion is the reality
A new TAM AdEx study finds that cross-promotion on TV and press is the name of the game for radio stations...More

TAM Adex ICC World Cup Brand Barometer
India-NZ super six match attracts 16.2 million walk-ins
More

Media, Advertising & Marketing Watch

"Advertising during war?" - Indian admen offer mixed signals
Was global giant Nestle justified when it decided to go ahead with is mega promotional campaign for Kitkat despite the ongoing conflict between the US and Iraq? ...More

Sony India targets Rs 15b by 2006; inaugurates 33rd showroom
Sony India seems to be going all out to attain its target turnover of Rs 15 billion by 2005-06 notwithstanding a change of guard which is on the anvil...More

Wunderman's Rajat Sethi heads to Cannes as a judge
One more Indian will head to Cannes not to win more awards but to "judge" entries! Wunderman India CEO Rajat Sethi has been selected as one of the eminent panel of direct marketing experts from around the world to judge the Lions Direct entries at the 50th anniversary of the Cannes Lions International Advertising Festival to be held at the Palais des Festival in Cannes, France from 15-21 June, 2003...More

CNBC to organise workshop on 'effective advertising'
CNBC India has taken an initiative to organise a series of workshops in the country, to be conducted by the world's best marketing minds, through the channel's marketing and advertising magazine Storyboard...More

TV Ratings
TAM Top 10 Programmes (9 March 2003 - 15 March 2003)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (9 March 2003 - 15 March 2003)
Set Max
Star Plus
Sun TV
Sony
DD1
Gemini TV


Executive Dossier
"Entertainment malls now an integrated marketing and communication medium"
Interview with E-City Entertainment head - corporate partnerships and communications Prakash Mirpuri
More
Source: www.indiantelevision.com

Other Headlines
Cas(e) For Clash, Cable Operators May Block Signals More
Dithering Over, Govt To Clear Uplink Picture More
Toonz Plans Animation Series On ‘Adventures Of Hanuman’ Antics More
Climb Signs Merchandise Deals For Chota Birbal More
Source:The Financial Express

CAS : Three little words that spell doom More
NDTV close to deal with Indian Express More
Star unveils ad rates for news More
Amit Khanna : A framework for showbiz More
Seeking a niche : Several advertising and media magazines are hitting the market. Can they all survive? More
Private radio firms get good reception More
Source: Business Standard

`New FM stations do not spend much on ads' More
World Cup over, it's Zee's turn to play More
Cable TV tax More
Tough uplink norms likely for foreign news channels More
Source: The Hindu Business Line

Overruns, losses to cast shadow on FM second phase More
Net profits down, operating earnings up: Bertelsmann More
Lillete Dubey, Theatre personality, On directing one of Indian English theatre's longest running plays. More
Source: The Times of India

Hollywood in the time of war More
Source: The Hindu

Lee Hunt to give new hue to NDTV More
Will thrillers work for Sony? More
Source: www.agencyfaqs.com

Raj TV to launch new Telugu channel More
Movie magic: India catches Chicago fever More
Reality radio More
Source: The Economic Times

Sony eyes 10% share in colour TV market More
Source: The Telegraph

Cabinet approves transfer of telecom service licenses More
Source: The Indian Express

Cinema tickets to cost less More
Uplinking norms More
Source: Hindustan Times

"Television has done much for psychiatry by spreading information about it, as well as contributing to the need for it".
- Alfred Hitchcock


International Headlines
BBC pledges sensitivity in war coverage More
Comms bill 'fatally flawed' says Puttnam More
ITV gets record ratings More
Europeans flock to al-Jazeera More
War-torn Oscars hit ratings low More
Malone makes homecoming plans More
Source: www.media.guardian.co.uk

'SpongeBob' Episode Sets Records More
ESPN, NFL Team on Films More
ABC Family Restructures Ad Sales More
Source: www.mediaweek.com

War costs TV nets 200M in ad sales More
Source: www.nydailynews.com

NBC Hopes Big Investment in News Coverage Pays Off More
Source: www.usatoday.com

Al-Jazeera Launches Site In English More
Source: Yahoo!

WSJ Online Launches 'Afternoon Report' More
Source: www.internetnews.com

Buffett To Build Wind Farm; Delta Gave Mullin $13M More
Source: www.forbes.com

Office warriors lead internet news surge More
Source: www.medialifemagazine.com

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