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Headlines
Cable ops reject Rs 71.33
FTA rate
FinMin proposes new rate for FTA channels. Cable ops
threaten widespread stir. ESS backs old rate...More
Rs
71.30 FTA rate mooted
At yesterday's extended meeting of the task force on
conditional access, a basic tier price of Rs 71.30 with taxes extra
was reportedly acceptable to most of the participants except representatives
of the cable fraternity...More
Zee English to revamp,
don trendier avatar
Zee English is changing its look. Beginning with the Miss Universe
pageant that will be held in Panama in June, the niche channel will
revamp itself, complete with different graphics, packaging and promotions...More
NGC's 'Mission Everest'
to air on Star Plus, [V]
National Geographic's (NGC) mission is clear-cut! Enable ordinary
people to do the extraordinary by affording them the opportunity
to tackle Mount Everest and at the same time expose your programming
to a mass audience who normally would ignore it...More
Paul Johnson to head
TV division at Reed Midem
Paul C. Johnson has been named Director of the Television Division
at Reed Midem. He will manage Reed Midem's international television
exhibition business, which includes MIPTV, MIPCOM, MIPCOM Junior
and MIPDOC...More
Media, Advertising & Marketing Watch
Meenakshi Madhvani of Carat moves on
Madhvani who helped set up the media independent way back in 1997
has left. Sulina Menon takes over as CEO...More
Commonwealth chess
championships from 20 April
The Commonwealth Chess Championships along with the International
Open Chess Tournament will be held in Mumbai at the Tulip Star Hotel
in Juhu from 20-27 April. Doordarshan will air the crucial matches
live...More
Nick, Brand
equity to host kids marketing forum
Looks like Nickelodeon and The Economic Times' Brand
Equity (weekly advertising and marketing supplement) believe in
'catching em' young'! The kids channel and the country's leading
business publication has join hands to organise first of its kind
Kid Marketing Forum...More
Coca Cola buys
into College Sports Channel in the US
Coke has poured out a large helping of $10 million to
buy a minority stake in a cable channel in the US, College Sports
Channel. The channel is slated to air live college sports events,
highlights; and original programming featuring advice from college
coaches...More
Zenith positive
about the US ad economy, not about Europe
A recent report by a reputed US-based global media agency
has provided some optimism in the advertising world. More so, because
this agency's forecasts on the ad economy have always been amongst
the most conservative...More
Outdoor ad revenues
in the US marginally up in 2002
Well, looks as if the 360 degrees mantra hasn't really
filtered down the hierarchy of advertisers and ad agencies in the
US. If it had, it would be positively impacted the hoarding and
outdoor ad spends. ...More
Music labels, channels
mull product placements in videos
In the US, product placements in music videos seem to
be the name of the game. Major music labels, grappling with piracy
and recession, have been defying music channels, teaming up with
advertisers willing to help finance costly videos in exchange for
product visibility...More
MAM Interview
"One has to take away as much as one can from competition"
Star India senior VP - ad sales Monica Tata More
TAM Adex Analysis
News channels exhibit diverse trends
The latest TAM Adex survey shows that the leading channels get most
of their ad revenues from fewer brands. More
Sidelights
Dear MAX, please roll... as the Rolling Stones rocked More
Satellite Update
All systems go for Insat 3A launch early Wednesday
ISRO Master Control to take over as soon as satellite in transfer
orbit. More
TV Ratings
TAM Top 10 Programmes (23 March 2003 - 29 March 2003)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
TAM Top 100 Programmes on different Channels (23 March 2003 -
29 March 2003)
Set
Max
Star
Plus
DD1
Sun
TV
Sony
Gemini
TV
Team Players
Abhijit Pradhan - Associate Vice President - Core Consulting More
Raman Trikha - Actor More
Rushit Mashru - Account Executive - O&M More
Source:
www.indiantelevision.com
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