2 April 2003 Volume 7 Issue no: 18












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Headlines
AXN to create buzz in real time courtesy '24'
Action channel unveils new programming strategy. 'Prime Zone' to shift to 10 pm. 11 fresh series launching...More

I&B, ASCI work to cut out 'bad ads'
With help of the Cable Television Regulation Act and the code prescribed by the ASCI, I&B ministry plans to check the "menace" of objectionable advertisement on TV channels...More

World Cup finals deliver all-time high ratings
MAX claims channel share of 71.93% in the base of all channels telecasting to C&S homes across the country for India-Australia match...More

Soccer soap 'Dream Team' launches on Star Sports
"The Ball'ed and the Beautiful". That would be an apt tag line for the latest (and surprisingly unheralded) programming initiative from Star Sports...More

DD National to air 'matinee shows' on Saturdays
Doordarshan (DD) seems to be banking on the Bollywood formula to woo viewers during the afternoon slot on the last Saturday of the month...More

Murdoch Jr. meets Prasad
Close on the heels of the government giving a 90-day reprieve to Star News under a Transitory Arrangement clause in the new guidelines for TV channels uplinking news content from India, comes a "courtesy call"...More

'Kumkum' claims top spot in afternoon band
BAG Films' afternoon soap Kumkum - ek pyaarasa bandhan has beaten the veterans of the soap genre with its unprecedented success in the mid-day slot...More

IndusInd Media gets ISO 9001 certification
IndusInd Media & Communications Limited has been awarded the ISO 9001certification (for Quality Management System) by Lloyds Register Quality Assurance...More

First Take on Sahara's 'Mission Fateh'
Mission Fateh, media blitz and celebrity endorsement et al, does have its heart in right place...More

Media, Advertising & Marketing Watch
Zee introduces 'transparent' rate card
The great thing about Zee is that it cannot be far behind from what others have done and this time round it is taking care to get things right...More

MAM special report
DD will grow post CAS - say marketing concessionaires
With the conditional access system (CAS) becoming a reality from July 2003, there is a marked increase in the number of marketing concessionaires or agents aggressively pitching for slots and promoting offerings of independent producers on several upcountry Doordarshan (DD) channels...More

Technology Update
Lifetime selects Sci-At's PowerVu Technology
More

Source: www.indiantelevision.com

Other Headlines
B4U Misses Break Even, Revenues Static At Rs 100 Crore More
Insat-3A Launch On April 9 More
Source: The Financial Express

SCV offers CAS for Star channels More
Source: The Hindu Business Line

Beaming it up, in Nepali More
I&B and ASCI advertising codes may merge More
Source: Business Standard

TRPs for Sony Max, DD1 during World Cup final More
Source: www.moneycontrol.com

INSAT-3A launch on April 9 More
AIR special programmes More
Special programmes on TV More
Tamil film producers to float pay channel More
Cable operators to stop transmission for a day More
SCV to reduce subscription charges More
Source: The Hindu

AOL takes ownership of TWE, pays Comcast $3.6 bn More
Source: The Times of India

HLL cuts TV ad spends, turns to local media More
KK Modi hires global execs for lottery biz More
STAR Sports joins the serial bandwagon More
Fox told to take out reporter More
Source: The Economic Times

War: It is not cricket More
Zarca Interactive releases findings of second FM survey More
STAR Sports now has a soap for sports buffs More
"Life after World Cup 2003 does not look so bad, after all!" More
Sandip Tarkas, president, South Asia, Media Planning Group
Source: www.agencyfaqs.com

Finger at CPM radio station More
Source: The Telegraph

INSAT-3A to be launched on April 9 More
Sony promotes PlayStation guru Kutaragi More
Small Screen’s Good Boy Has Big Screen Visions More
On A Musical Journey: Raageshwari Sings A New Tune More
Sandhya hates being a stereotype More
Source: Hindustan Times

"The bigger the information media, the less courage and freedom they allow. Bigness means weakness".
- Eric Sevareid


International Headlines
HBO looks across Atlantic More
Source: Financial Times

Fox told to remove Rivera from Iraq More
Israeli cable TV drops BBC World More
Al-Jazeera turns to text More
Sharman to be Airey's deputy at BSkyB More
Mirror scoops sacked NBC man More
Coltrane's TV comeback draws 6m More
Madonna dumps 'un-American' video More
NTL's financial refit costs £100m More
Source: www.media.guardian.co.uk

New Ratings System Looks at Purchasing Patterns More
Source: www.mediaweek.com

YES! And It Counts More
Source: www.www.newsday.com

Sidebar: Does Hearst still want its MTV? More
Source: www.foliomag.com

Econet Launches BBC News on Demand in Nigeria More
Source: www.thisdayonline.com

Reporters become the story on TV networks More
Source: www.thecouriermail.news.com.au

MLS signs TV deal with Fox Sports More
Source: www.msnbc.com

Salvador Lew, head of Radio and TV Marti, resigns More
Source: www.miami.com

SCI FI Is the Hottest Channel on TV More
Source: Hoovers

AOL Time Warner buys control of Time Warner Entertainment More
Source: Yahoo!











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