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14 May2018 | Volume 70 - Issue No: 44 |
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| Mam | Marketing |
| Creating an IP in events is tough: Kyoorius' Rajesh Kejriwal |
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At a time when content, technology and disruption are mentioned in the same breath in every marketing and digital summit, design often takes a backseat. It's an open secret that several marketers, traditional or digital, neglect design, so much so that a couple of years ago the art of creating the right design and its role in aiding brands was practically non-existent.
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| iWorld | OTT |
| Three years down, YouTube Kids unable to make an impact |
Generation Z has grown up with mobile phones and even smartphones in their hands. What TV was to the older generations, the phone was to these kids who grow up with YouTube. In 2015, YouTube Kids was launched promising filtered content and parental control but Indian viewers seem to have given it a pass.
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| Television | TV Channels |
| UFC enters into distribution deal with ESPN |
UFC and ESPN have entered into a distribution agreement this month according to reports. As a result of this deal, ESPN and its subscription-based broadband service, ESPN+, will offer mixed martial arts fans a new array of UFC matches and special programming under a new rights deal unveiled on Tuesday.
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| Technology | Hardware |
| TiVo exits STB business |
TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.
CEO Enrique Rodriguez, talking to analysts on its Q1 earnings call, said that consumers would continue to see TiVo-branded boxes in the retail sector, and specifically mentioned outlets such as Best Buy and Amazon.
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