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iWorld | OTT |
OTT players aim to carve a niche with originals |
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Catch-up content, popular TV shows and a library full of good movies can make an over-the-top (OTT) platform an attractive proposition to viewers but it is a good original show that can turn the viewer into a subscriber. With more than 30 frontline OTT players, platforms are frantically working to create originals to boost subscription or advertising revenue.
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Television | TV Channels |
Zee Anmol continues to rule Hindi GECs |
The Zee Entertainment Enterprises Ltd's (Zeel) free-to-air (FTA) Hindi GEC Zee Anmol was once again ranked second in Broadcast Audience Research Council (BARC) list of top 10 channels across genres - All India (U+R) : 2+ Individuals for week 12 of 2018 (Saturday, 17 March 2018 to Friday, 23 March 2018).
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iWorld | OTT |
Netflix announces new Indian original film 'Lust Stories' |
In order to connect more with the Indian audience, OTT giant Netflix has announced premier of another new original film for India after huge success of Love Per Square Foot. The new title Lust Stories is directed by the prominent faces of industry, Zoya Akhtar, Karan Johar, Anurag Kashyap, and Dibakar Banerjee. Lust Stories consists four short films that deal with real life relationships in modern India.
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