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iWorld | Social Media |
Mark Zuckerberg says 'sorry' for Facebook's privacy crisis |
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Mark Zuckerberg has finally broken his silence five days after the Cambridge Analytica data scandal engulfed Facebook over the weekend. The Facebook CEO pledged on Wednesday to take a series of steps to protect data and fix what he called a "breach of trust" between the social network and its users.
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iWorld | OTT |
OTT players up the ante with niche content |
With the digital era progressing at a geometric rate, India's media and entertainment industry has seen the proliferation of a number of over-the-top (OTT) players, including many international players. As a result, several niche genres of content are finding a place to grow. Viewers are coming to associate each platform with a type of personality represented through its content.
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MAM | Marketing |
Tata Motors signs three-year IPL deal with BCCI |
The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL).
While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain the favourite for every marketer across India with the IPL being the first preference.
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iWorld | OTT |
Netflix hires TV vet Sameer Sabnis as manager for physical production |
Netflix India is plumping up its local talent. Amongst the latest to be hired is television veteran Sameer Sabnis who joined the company earlier this month as manager –physical production.
In the Netflix scheme of things, Sabnis is expected “to help manage both internal and third party co-productions from an international originals perspective to support international original series.
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MAM | Marketing |
Sports sponsorship in 2017 up by 14%: SportzPower-GroupM report |
SportzPower, in association with GroupM's sports arm ESP Properties, has released its 2018 report on sports sponsorship in India.
Ground advertising was up from Rs 6400 crore in 2016 to Rs 7300 crore in 2017. Another GroupM report said that Indian advertising expenditure in 2017 was Rs 61,263 crore out of which 12 per cent was contributed by sports.
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