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| Television | TV Channels |
| Top television advertisers in 2017 based on BARC's Top 10 lists |
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The biggest advertiser on television in terms of number of television ad insertions in 2017 was a cliché–Hindustan Lever Limited (HLL). Analysis of Broadcast Audience Research Council of India (BARC) weekly data of top-10 television advertisers across genre: All India (U+R): 2+ Individuals shows that the company was ranked number one during all the 52 weeks of 2017 (Friday, 30 December 2016 to Friday 29 December 2017).
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Television | TV Channels |
| Deepti Sivan appointed as Zee Malayalam business head |
Zee Entertainment Enterprises (Zee) is all set to launch its Malayalam entertainment channel after successfully establishing itself in Tamil, Telugu and Kannada markets of the South region. The channel is already on a roll and has roped in Deepti Sivan as business head.
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Specials | Years Enders |
| Guest column: Digital outlook for 2018 |
The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is going to be a year of technology and innovation.
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| MAM | Marketing |
| India ad spend to grow by 12.5% in 2018: DAN report |
The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report. Asia Pacific ad spend growth is forecast to accelerate to +4.2 per cent in 2018, up from +3.5 per cent in 2017.
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Television | TV Channels |
| BCCI invites brands to acquire third-party rights |
The Board of Control for Cricket in India (BCCI) has invited third parties to indicate their interest in acquiring rights pertaining to the VIVO Indian Premier League (IPL). There will be three types of partner rights, which include official partner rights, strategic time out partner rights and umpire partner rights.
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