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Television | TV Channels |
News 24 to hike ad rates by 40% post revamp |
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A decade after making a headway into India's burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of 'Think First' earlier this month.
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Television | TV Channels |
FTA GECs bring in revenue despite low ad rates |
The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest.
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