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| MAM | Marketing |
| Digital takes centre stage on tepid Valentine's Day for brands |
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Love has been in the air and on the internet all week. Valentine's Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine's Day has become no less than a festival in India, a country that takes much pride in its traditions and culture.
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| Television | TV Channels |
| Higher taxes fail to dampen demand for Indian soaps in Sri Lanka |
In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple lifestyle-based Sri Lankan shows.
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| Television | TV Channels |
| Sun TV, Star Maa only non-Hindi players in across genre list |
The Sun TV Network's flagship Tamil GEC Sun TV and Star India's flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3 February 2018 to Friday, 9 February 2018).
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| Television | TV Channels |
| 'Porus' viewership soldiers on |
Sony's magnum opus Porus has been the talk of the town–first for being the first show wherein the IP is with the creator and later for its not-so-spectacular viewership. In fact, rumour mills were abuzz that the show would struggle to shrug off its sluggish start and build on its viewership.
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| Television | TV Channels |
| BARC week 6: Mirror Now enters the top 5 list |
Mirror Now joined the party and entered the top 5 list of Broadcast Audience Research Council's (BARC) week 6 ratings for 2018. Republic TV continues its leading streak while ABP News exits the top five chart in Hindi News Rural market. Aaj Tak tops the chart in Hindi News urban market.
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